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The opportunities for YouTube are big and growing.
Key Point
- MrBeast’s manager oversees a YouTube channel with over 2.4 billion monthly views.
- YouTube creators and agencies should start by finding a growing niche and move on to building a team to monetize their channel.
- Many YouTube channels and agencies are hiring.
MrBeast manager and Night Studios Co. founder Reed Duchscher manages over 16 YouTubers who collectively generate over 2.4 billion views per month. That’s a lot of fire and heart-eye emojis. As an overview, MrBeast’s channel alone has a subscriber base larger than the population of most countries.
YouTube makes money for content creators, agencies and people who want to join a YouTube multimedia company like Night Studio Co. In fact, MrBeast managers believe YouTube content creators are poised to become the next generation of media moguls.
In an interview with Noah Kagan, Reed Duchscher revealed three burning tips for making big money on YouTube.
1. Find your niche
Indeed, MrBeast is mainstream now. But did you know that his channel only posted gaming videos, because his creators of content like MrBeast usually gain momentum in their specific niche. Game streaming, ASMR, and yoga are all examples of popular YouTube niches.
Duchscher recommends anyone wanting to start a YouTube agency partner with smaller content creators who build niches with explosive growth potential. Agencies learn how to grow their channels and content her creators help monetize the platform. From there, agencies can potentially sign larger and larger clients.
2. Build a team
Sure, there are plenty of YouTubers out there with just webcams and laptops. However, according to Duchscher, most content creators who want to make big bucks need a team to scale their business. Examples Duchscher cites include in-house production and creative departments.
Revenue from ad sharing on YouTube is the largest source of revenue for most content creators, but our team can help creators explore other ways to make money. For example, a content creator can earn a hefty salary by starting her business online selling merchandise and apparel such as branded hoodies. MrBeast owns his website that sells branded hoodies, t-shirts and mugs.
Some creators sell digital goods that fit their niche. Creators like MrBeast have creator codes that are used by gaming platforms like Minecraft and Roblox. Fans can support their favorite YouTuber by entering a creator code when purchasing digital goods.
Content creators may consider starting a second company under their brand. MrBeast has launched two consumer brands. His Feastables, a gamified candy brand, and his MrBeast Burgers, a burger company offered primarily through Doordash and other third-party vendors of his.
The best ecommerce solutions allow content creators to quickly set up and scale their online stores.
3. Join a team
YouTube opportunities aren’t limited to creators and managers. YouTube companies like Night Studio Co. and his MrBeast channel can’t find enough people to staff their teams.
Example: Can you make mean YouTube thumbnails? If so, consider taking a job at a YouTube agency. As of the publication of this article, MrBeast is recruiting for her 20 public positions, including two of hers dedicated to creating quality thumbnails.
YouTube is a perpetual business. It’s been around for over a decade, and Duchscher believes it will be around for another decade. Content He has a wilderness of YouTube gold mined by creators and agencies, and according to the president and founder of Night Media Co., good agencies are in high demand.
If you’re a creator, agency, or looking to get into the YouTube business, now is the time to start thinking about how to make big money on YouTube.
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