7 types of content marketing and how to make them successful

1. Blog post

One of the most popular types of content marketing, blog posts are a powerful way to reach your target audience with relevant and engaging content. A blog not only gives you the opportunity to show your subject matter expertise and authority, but it’s also a place to educate (and possibly entertain) your readers on a regular basis. Blog posts are also a great SEO tool for him. It helps drive organic traffic to your site, increase the number of indexed pages on your site, and increase inbound links to your site.

To get the most out of your blog:

• Ask yourself, “Who is my audience and what is my goal?” Answering these first questions will make you more likely to write, read and share blog posts that generate better content.
• Optimize your blog and increase your chances of ranking well in search engines. Based on your blog’s topic, search for keywords and keyword phrases with high search volume and find opportunities to incorporate them into subheadings, titles, and the content itself.
• Post social media content that links to your blog to increase exposure and drive site traffic.
• Publish at least two blog posts monthly, weekly, or more if you have the resources.

Burton, an outdoor gear store, blogs about topics of interest to its customers. From the headline above, you can see that this blog post is not promoting a product or service, but researching user interests. Of course, that doesn’t stop you from running ads on that page.

Social media is one of the most dynamic types of content marketing because of the variety of platforms and the variety of audiences on those platforms. Customize your content for each platform, use different media like video and live streaming, and drive traffic to your website from your posts. Social media can drive his SEO by sending signals to search engines, connect with target audiences, provide a channel for customer his services, and keep the brand in mind with fresh content.

To get the most out of social media:

• Decide which platforms work best for your brand and how you can use them.
• “What is the typical age of users of the platform? Do they go there for education or entertainment? What types of content work best on different platforms?”
• Regularly publish branded content and respond quickly to user questions, reviews and comments.
• Don’t oversell. Advertise 20% of the time and be informative or entertaining the other 80%.

Airbnb creates inspiring social media posts for customers who love learning about and traveling to new places.

3. Video

Without a doubt, video is one of the most popular types of content marketing today. In general, people are watching more video content than ever before. 54% of consumers would like to see more videos from the brands and companies they support. Online video not only engages people, it can also be used to educate and convert consumers.

To get the most out of your videos:

• Customers are at different stages of the buying journey, so they determine goals such as awareness, education, and entertainment. You should consider eye-catching introductory videos at the beginning, and how-to and product demo videos for those nearing the purchase stage.
• Incorporate video content into other types of content. Videos are proven to increase engagement in emails, social posts, and blogs.

Popular food blogger Lisa Leake creates a video promoting her brand, 100 Days of Real Food. (sauce)

4. Podcasts

It’s been interesting to see the resurgence of podcasting in recent years. Monthly listeners are up 24% from 21% year-over-year, and advertisers are expected to spend $500 million on podcast advertising in 2020. Why should this be considered in his content marketing mix?Podcasts attract the most audience. As long as your content is valuable, listeners will tend to stick around. Podcasting also gives her brand an opportunity to inject humanity and show audiences her leadership of thought.

To get the most out of your podcast:

• Ask yourself why you should do a podcast and what alternatives or things your competitors haven’t done yet that you can bring to the table.
• Make sure you understand your target audience, what they want to hear, and how you can deliver, not just once, but many times.
• Consider how well you can integrate your brand into your podcast.
• Make sure you have the resources (time and money) to support an ongoing program. Listeners commit to the podcasts they love, but you must too.

5. Case studies

“How a hotel client achieved a 2000% ROI with our product!”

“Manufacturing company increased conversions by 10x with our service!”

Case studies are a very effective way of demonstrating the quality of your product or service using real-life examples. In fact, they are the top content for buyers, with 78% visiting case studies when researching a purchase. Consumers like case studies because they can see how the results you produce add value to their brand.This type of content in his marketing builds trust and credibility with your business. help build.

To get the most out of your case study:

• When considering a client’s experience to translate into a case study, choose one with compelling results. We want to show our readers how successful your approach or service has been and that you have the processes in place to get it up and running again.
• Be sure to include information about the specific problem your client was trying to solve, the steps you took to solve that problem, and details of the results.

Google has demonstrated its capabilities through case studies of one of the most effective types of content marketing. (sauce)

6. White Paper

One of the best ways to collect information about your customers is through white papers. 76% of buyers are willing to register and share information in exchange for the white paper. These long-form content marketing are a great way to generate leads because they generate interest through large amounts of data, details, and industry-related information.

To get the most out of your whitepaper:

• Determine the most valuable content you can develop that aligns strongly with what your brand can offer businesses and individuals.
• Spend the time you need to create high-quality, information-dense, and data-rich presentations on your subject matter. A white paper is more content than a blog or social post. It must take production time and effort.
• White papers are usually “gated”. In other words, someone needs to share a certain amount of information with you in exchange for downloading the white paper, so create another landing page where readers can submit their details and get the white paper. When creating your lead form, think about what information you really need from your prospects. Too many fields can leave you frustrated before you can “download”.

7. Infographics

Educating your customers isn’t just about sharing helpful tips and relevant data. It’s also about establishing your brand as an industry expert. Infographics help you do both by conveying interesting topics and useful information about your brand in an easily digestible format. These visual assets help build trust and authority with potential customers and can be easily integrated with other types of content such as blogs, social media, white papers and his marketing. The best part is that it’s very shareable, allowing you to quickly expand your reach to new audiences.

To get the most out of your infographic:

• Choose topics that are highly relevant to your target audience. Infographics should tell important stories.
• Collect interesting updates on the topic.
• Invest in good design to make your infographics engaging and useful. If you don’t have an in-house design team, the expense of hiring a third party is worth it.
• Create blogs, social media graphics, and other content around infographics. Smaller data makes perfect social media bait that can “teas” full graphics.

Social Media Examiner uses infographics to visually communicate ideas and related topics to your target audience, marketers. (sauce)

With the different types of content available to marketers, it’s important to understand their respective roles, strengths, and challenges. Not all types of content work for all brands, and he may need to prioritize two or three at first. Once you have enough data to see what works and what doesn’t, you can use it to influence decisions about where to allocate the most effective marketing resources for your brand. can.

Most importantly, each of these seven types of content is rarely independent. Once you’ve done the work of creating a data-filled blog with great writing, look for opportunities to reuse it by turning it into videos, infographics, or both.

What do each of these content marketing assets have in common? The first step in envisioning: Determine your audience and purpose. Any content you create should solve a real problem for your specific audience. Once you have your personas and content strategy in place, running a content engine is easy. A comprehensive content marketing education can help you take the first step. Our advanced content marketing training does just that.