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Milan — Convivio, the biennial Italian fundraiser, returns for its 15th IRL this year after skipping the 2020 event due to the COVID-19 pandemic.
As it celebrates its 30th anniversary, the charity that supports AIDS/HIV research has announced several novelties, including a new location for the event, which will take place November 3-7 at the Fabbrica del Vapore venue.
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In the hope that Anlaids Lombardy will fight stigma and prejudice and help those in need of a variety of ailments, for the first time in its history, it will help prevent not only AIDS/HIV, including monkeypox, but other infectious diseases. funds will be directed to The 2018 fundraiser raised around €2 million.
A new promotion committee has been set up to return to the charity scene in Milan. It includes fashion personalities such as Carolina Cucinelli, daughter of Brunello Cucinelli, co-president and co-creative director of the brand. Maria Giulia Prezioso Maramotti Germanetti, Omni-Channel Her Retail Director for Max Mara Fashion Group and Ambassador for the company’s Global Her Brands. Wally Tomei and Umberta Gnutti Beretta, Co-Chairs of Camera Moda Fashion Trust’s Talent Support Organization, local fashion media figures such as Francesca Ragazzi and Simone Marchetti, and editorial content responsibility for Vogue Italia editorial director of Vanity Fair Europe and editor-in-chief of Vanity Fair Italy respectively.
Marquee graphic designer Italo Lupi provided the new logo, replacing the previous handwritten font with old-style lettering and replacing each “I” with two staggered dots. It was conceived and sketched in collaboration with Emanuele Farneti, editor-in-chief of D, a weekly supplement to the progressive Italian newspaper La Repubblica.
Several brands have registered to support the 2022 initiative, including Bvlgari, Giorgio Armani, Max Mara, Moncler, Tory Burch, Dsquared 2, Sergio Rossi, Casadei, Ermanno Cervino, Furla and Golden Goose. rice field.
As per tradition, they are expected to donate many pieces of apparel, accessories, footwear and more, which will be sold at half the retail price.
As with the 2018 edition, food, wine, beauty products, children’s clothing, home furnishings, and decorations will also be on sale.
The event will conclude with a charity gala dinner on November 8th, where companies will set their own table by interpreting the designated theme. This year, the focus is on sports couture in favor of good health and a healthy lifestyle.
A dedicated advertising campaign for the event was developed by fashion-loving artist, writer and digital creator Pietro Terzini. He coined the tagline “Kill It With fashion.” The tagline was handwritten on a black background and displayed on the side of newsstands and on his social network. media. Convivio has a track record of divisive campaigns, and in 2016 an ad claiming the slogan “AIDS is fashionable” sparked controversy between designers and the Italian media.
For 30 years, Convivio has raised around €25 million in funding, recently attracting around 60,000 visitors per visit and supporting three hospitals in the greater Milan region.
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