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Internationally Recognized Pandemic Health Navigator Program Wins PRSA Skyline Award for Community Relations Program of the Year
Chicago, November 9, 2022 /PRNewswire/ — Morreale Communications and the Illinois Public Health Association received the Public Relations Society of America Chicago Chapter Skyline Award for this year’s Community Relations Program category for their partnership. Illinois Pandemic Health Navigator Program.considered the best prize competition in Chicago’s For the public relations industry, the Skyline Awards celebrate creativity and innovation in public relations, showcasing business impact and results.
We work with the Illinois Public Health Association (IPHA), the Illinois Primary Care Association (IPHCA), and more than 80 community organizations nationwide. IllinoisMorreale provided a statewide communications strategy designed to mitigate the spread of misinformation related to COVID-19 and connect the hardest-hit and underserved populations. Illinois to an important resource.
“We are honored to be given the role of developing and leading a statewide communications strategy for such meaningful and transformative work,” he said. Kim Moreale McAuliffe, President and CEO of Morreale Communications. “This was mission-driven work that our entire team was humbled to participate in. We are honored to receive the Chicago Skyline Award and provide advocacy, public engagement and media strategy in our community.” I think.”
The Illinois Public Health Association (IPHA) launched the COVID-19 Pandemic Health Navigator (PHN) program to better address community needs during the pandemic crisis. In order for the PHN program to be successful, IPHA needed to conduct an extensive communication and marketing campaign targeting various communities across the state, but they also knew that COVID perceptions varied from region to region.
“When building the Pandemic Health Navigator program, we knew we needed a communications team with the experience and relationships to strengthen the program in the state’s COVID-19 response, so we immediately consulted with Morreale. did.” Tom Hughes, Executive Director of IPHA. “Moreale’s deep experience and relationships with the media, coupled with a data-driven, collaborative approach, allows our programs to engage with some of the most difficult to reach audiences and provide critical public health benefits during the pandemic. We were able to effectively address the issue.”
Integrated statewide community relations programs included recruitment, stakeholder engagement, research, branding, and content media relations. Morereale worked with various regional leaders and community-based organizations. Illinois We inform navigators through building educational curricula, designing branded marketing materials, and developing messages that resonate with the community.
As a result of this integrated, multi-pronged strategy, the Pandemic Health Navigator Program has achieved many achievements in the fight against COVID-19. Community health workers were recruited and trained. Most importantly, statewide, he provided resources to more than 10,000 residents. Illinois.
About Moreale Communications
Morereale is an accredited, women-owned leading company partnering with businesses and organizations in times of change, crisis and opportunity. Driven by a desire to empower clients by activating their voices, clients turn to companies to deliver fully integrated communications solutions that connect, engage and educate audiences to transform outcomes. With a 100% female and minority leadership team and an 86% female and minority workforce, the company’s strength lies in its ability to harness the power, perspectives, relationships and experiences of diverse teams. Learn more about our award-winning company at Morereale Communications.
Source Moreale Communications
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