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High luxury has a palatial new home.
Hermès unveiled one of the world’s largest flagship stores at 706 Madison Ave. on Tony Shopping Street in New York. Perched atop a garden, this magnificent store occupies three buildings (two townhouses and a historic Bank of New York outpost built in the Federalist style) and offers unprecedented customer service, NYC We offer a range of handcrafted products, from themed Kelly mini bags to handcrafted products. There’s menswear to measure, and plenty of Parisian savoir faire.
To celebrate the opening, the French brand occupied three city blocks with a multi-million dollar champagne- and caviar-fueled reception and an eclectic street festival. More than 1,000 guests, including Nicky Hilton Rothschild, Martha Stewart, Tory Burch, and “Saturday Night Live” star Chloe Feynman, were commissioned by the company and Broadway stars and brass bands Enjoyed an original musical named “Love Around the Block” that performed. Afterwards, we rammed into the basement nightclub in a former Hermès boutique until the early hours of the morning.
Eight years in the making, the colorful new store is as glamorous and imaginative as the party. All 16 of the company’s métiers are spread over four floors, including leather goods, women’s clothing by Artistic Director Nadège Vange Sibulski, shoes and jewelery by Pierre Hardy, the world of silk, men’s clothing, watches, beauty products, perfumes, tableware and furniture. Sold in luxury salons across the globe. A majestic Portuguese limestone staircase extends from his ground floor to his fourth floor, where a dramatic curved glass cupola floods the space with natural light.
Creative touches include Hermès’ signature mosaic tiled floors, an 1830s carriage borrowed from the Émile Hermès collection, and dozens of paintings, photographs, and etchings dating back to the 19th century. Several drawings by the French artist Rosa Bonheur are on display, the subject of a retrospective at the Musée d’Orsay in Paris. Reproductions of his iconic silk scarves, such as Aline Honoré’s “American Quilt,” also adorn the space.
A special version of that scarf was designed specifically for the new address and includes a Kelly bag, a Bolide bag, two watches, a jukebox and a bicycle. In the meantime, his five craftsmen from various métiers share his fifth-floor atelier for alterations and repairs.
As for service, there is a concierge desk at the entrance, which is more like a five-star hotel than a storefront. Each floor has butler service, with a coffee bar on the ground floor, a champagne bar on the third floor, and a cocktail bar on the fourth floor. Clients have spectacular views.
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