lake tahoe real estate boutique broker

South Lake Tahoe, California — Many of the towns surrounding the Lake Tahoe Basin have full-time residents, second home owners, and even vacation rental owners who have their pie in the Tahoe real estate market.

Mountain Luxury Properties, also known as Mountain Lux, is a privately owned boutique real estate brokerage offering the ultimate concierge experience. Gregory Ochoa, a longtime Lake Tahoe resident and real estate agent, acted quickly to pursue his dream of opening a boutique brokerage firm in 2020, and two years later, Mountain Lux is the number one real estate brokerage in the nation. A trader he became one of Lake Tahoe.

Since launch, Mountain Lux has completed 218 successful transactions, 10 of which sold for $5 million or more, including 7 lakefront deals. One of Mountain Luxury Properties’ lakefront listings at 1340 W. Lake Blvd, Tahoe City is listed for $17,900,000 and is currently under contract.

“I started selling real estate in 2011, and before that I was a real estate appraiser,” says Ochoa. “As I began my career in real estate, sales and appraisals overlapped. was completed.

Shortly thereafter, Ochoa’s former broker sold his brokerage business to a larger real estate firm, and Ochoa saw an opportunity to continue defining the boutique real estate industry, thus Mountain Lux was born.

“I always envisioned starting my own brokerage firm. I was just waiting for the right opportunity,” Ochoa said.

In early 2020, Ochoa decided to take the leap and opened Mountain Lux. But during this time, the COVID pandemic has created a lot of uncertainty for the real estate market, Lake Tahoe, and the world.

“When the pandemic hit in March 2020, I signed a lease on the location of our first Mountain Lux office,” says Ochoa. “I thought, ‘Oh my god, this is a terrible idea.’ The timing was wrong because all realtors at the time, like everyone else, really didn’t know what to expect.” I was really worried that

The brokerage firm opened in uncertain times in 2020, but Mountain Lux persevered and grew in just two years.

After opening its first location in South Lake Tahoe, Mountain Lux continued its rapid growth with the acquisition of two more office locations in Tahoe City and Zephyr Cove.

“The boutique real estate model gives us the flexibility to build a more intimate culture among agents,” says Ochoa. ” [real estate] Agents are a little more supportive than usual compared to working for a “big” brand. ”

In fact, Mountain Lux is so committed to continuing to curate their culture that they constantly emphasize offering a collaborative, rather than competitive, approach. We then provide a positive and uplifting environment that helps brokerage real estate agents ask candid questions, grow as agents, and properly steer clients in the right direction.

Mountain Lux is more than just a luxury real estate brokerage. As longtime Tahoe locals, our agents are passionate about providing the same high-end service to our local community.

“Even though our company name is Mountain Luxury Properties, we take great care and let people know that we don’t just represent the high end of real estate,” said Ochoa. “We facilitate deals at all price points. We are very passionate about applying our high level of expertise to all our customers, not just the luxury market.”

Moving forward, Mountain Lux has no plans to slow down and is eager to continue expanding across the Lake Tahoe watershed.

“Further expansion is on the horizon for us,” Ochoa said. “In the next year or so you will see us grow considerably. Expanding and introducing the right distributors for Mountain Luxury Properties is paramount to our growth.”

For more information on Mountain Luxury Properties, please visit https://www.mountainlux.com/.