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CJ Fairfield
In order for Pax8 to tap into and prepare for the growing IT market, distributors need to do three things for their MSP partners. According to Pax8 executives, it’s all about discovering what’s possible, designing results, and delivering an “amazing customer experience.”
Jared Pangretic, senior vice president of sales at Pax8, said the managed services market is expected to reach $400 billion by 2027, with an increasing focus on IT services and the cloud. He says the transition is accelerating.
“Opportunities are very abundant,” Pangretic said. “You have to prepare for it.”
Pangretic and Craig Donovan, corporate vice president of services for Denver-based Pax8, said: CRN Parents At The Channel Company’s XChange NexGen 2022 conference in Orlando this week, I talked about how to reorient your business to take advantage of the growing IT services market.
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“It’s all there,” said Donovan. “We are not talking about small growth. We are talking about huge growth. This is your chance, are you ready?”
Pangretic said the Internet is a “terrifying place”.
He referred to the “seller deficit disorder” and the two aspects that it stems from, from the customer’s perspective.
For Pax8 to take advantage of projected market growth, distributors need to do three things with their MSP partners, he said. It’s about discovering what’s possible, designing results, and delivering an “amazing customer experience.”
“When we talk about discoveries,[ing what is possible]we invite you to come to us and discover what your unique value drivers are for your customers, how to solve them and work together to achieve increased sales opportunities. I’m talking about
Pax8 can look at an MSP’s technology stack to understand where the gaps are, what they are currently offering, and align them with the business verticals they serve.
During the design phase, Pax8 helps MSPs discover and understand areas that need improvement, assist with go-to-market strategies, and strengthen solution stacks and potential policy gaps.
“Now this is where it gets serious,” said Donovan. “This is where the rubber meets the road. This is where you as his provider of service really start to differentiate.”
Donovan added that the market is shifting to small businesses, service providers and the cloud.
Pax8 found that today’s solution providers are “locked in to deal with urgent tyranny.” They are putting out fires and addressing operational inefficiencies, lack of automation, and engineering bottlenecks.
“Every day there is another rock pushing up the hill,” said Donovan. “There is another challenge. Those challenges mean less time actually building the business and more time swinging rocks.”
He said Pax8 exists to help MSPs spend less time “pushing the rocks” and more time growing their businesses.
Michael Goldstein, CEO of Fort Lauderdale, Fla.-based MSP LAN Infotech, said Pax8’s shared forecast of growth in the managed services market holds true, especially with the push for managed security services.
“I could definitely see that as the offerings got more complex,” he said. CRN“Not everyone’s click makes everything safe. Security is what really drives it, at least for us.”
CJ Fairfield
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