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From classic YouTube vloggers to TikTok dance groups, creators have become a vital part of social and entertainment media. And it has become a potential vehicle for companies to access her elusive and lucrative Gen Z audience.
The sector is estimated to be worth over $100 billion globally, according to report By Influencer Marketing Hub — And Worth Your Investment Startups in the Creator Economy Europe has already surpassed €600 million this year and is set to break records if the pace continues.
Many founders build tools that make the content creation process easier. 13% of full-time creators They report being “extremely or constantly stressed” as a result of their work. This includes everything from tools to streamline paperwork to podcast editing innovations.
But which creator economy companies are worth following? We asked VCs and investors to reveal what’s on their radar. One caveat: these companies cannot already be part of the portfolio.
Paola Vivoli — Investor at Speedinvest
Speedinvest is a pre-seed and seed company with investment teams focused on 6 sectors that fund European deep tech, fintech, healthtech, industrial tech, marketplace, consumer tech, SaaS & infrastructure startups I am an investor.Its portfolio includes graphic design platforms Kittl and the metaverse building studio Landvaullt.
Superlink — UK
British startup Superlinked built an AI-powered personalization engine for social and community platforms. The engine is designed to drive meaningful engagement for end users while providing fair exposure for creators. These two are key to sustainable growth across the creator economy.
Superlinked’s API helps authors personalize feeds and other social experiences. Thanks to pre-trained models, relevant content, connections and events are recommended to users without a lot of data. With the boom in digital content and platforms taking center stage, new models like Superlinked put the customer at the center.
Mujo — Germany
German startup Moojo says it’s powering the future of work by supporting the economy of creators and freelancers. Moojo’s goal is to reduce the barriers for people to pursue their passions and become creators/freelancers by offering the same conditions as full-time employees, along with financial flexibility and security.
It started by helping freelancers and creators streamline their billing process and get paid faster. Soon followed by subscription-based customized insurance packages that can be canceled at any time, like Spotify and Netflix. Moojo aims to serve the lifestyles of creators and freelancers with more products that address mobility, health insurance and access to social security.
Futures Factory — France
Futures Factory is a French creator-first startup working in the sneaker culture and Web3 space. Its goal is to enable creators to design the future of next-generation footwear and provide a new sustainable, demand-driven distribution model for shoe brands. This includes selling virtual sneakers as his NFTs so he can finance the production of physical sneakers.
Founder Nicholas [Romero]sees NFTs as a way to unlock unique “phygital” experiences and hopes Futures Factory will become the leading sneaker marketplace for digital and future physical sneakers.
Ollie Forsyth — Antler’s Global Community Manager
Antler is a global early stage VC firm with a combined $2 billion portfolio and over 500 portfolio companies worldwide. Its portfolio includes cryptocurrency wallet Honeycoin, cryptocurrency platform Alpha Impact, and robo-investor Peccala.
Komi — United Kingdom
Komi is touting itself as a fan-facing platform that allows creators to combine content and commerce, as well as conduct richer analytics about their audience. Overcoming the cumbersome challenges of fragmentation by giving creators tools to manage their business in one place. Komi is still invite-only, but has partnered with hundreds of global talent, including Willow Smith, Idris Elba, and Sabrina Carpenter.
Sabina Wizander — Partner at Creandum
Creandum is sector agnostic and invests in European companies or European founders working in the US, from pre-seed to Series A. The fund’s portfolio of over 120 companies includes companies such as Spotify, Klarna, Depop, Kry, Trade Republic, Pleo and Vivino.
Talkbase — Czech Republic
Community Manager is one of the most popular roles in startups today, regardless of sector. But historically, there weren’t many tools available to them. Talkbase has created a platform that provides insight into members’ activities, a space for creating events, and a platform that enables two-way communication with ambassadors. Ultimately built for the rapidly growing community manager position.
Another Block — Sweden
Many creator economy startups are proposing to cut out middlemen, and another block is one of them. Fans can directly support their favorite artists by purchasing shares of newly released songs. Then, if the song does well, fans can be part of the success by receiving royalties for the song six months later. On the other side of the platform are artists who can make money with their songs upfront and inspire more people to pursue their passion for a music career.
Bertie Highmore — Head of Investment at Blue Wire Capital
Blue Wire Capital invests in the pre-seed and seed stages. This team, in the early days he supported companies such as Deliveroo, Monzo and SuperAwesome, and more recently he has helped creators like Async Art, Beehiiv, Loci and other startups in his economy.
Sooper Books — UK
Sooper Books is building a bedtime story platform for kids. The married founding team of authors and illustrators who bootstrapped their business in 2020 to one million hits per month are now focused on building technology and publishing more original stories . Opportunities for licensing, merchandising, and co-creation partnerships with creators await.
Maekersuite — UK
Maekersuite is a product backed by deep learning technology that replicates the know-how of filming to assist in the time-consuming process of creating videos. Not only does it save money for storytellers, it also eliminates the need for in-house video production skills, allowing creators to focus on producing the best content.
Snipd — Switzerland
Both the number of people listening to podcasts and the variety of podcast content being created are growing rapidly, but collecting and recording information from hours worth of episodes is no small feat. Snipd is an AI-native podcast player built to unlock podcast knowledge, making it easier for consumers to share content by enabling them to discover and save ideas within episodes .
Hugo Amsellem — Jellysmack Advisor and Angel Investor
Amsellem scouts deals for consumer founders investing between $150,000 and $300,000 in 12 deals per year in the content/community/commerce space. He has invested in creator his economy companies such as Popchew, Creative Juice, Kick.app, Flooz and Beehiiv.
Club.fans — France
Club.fans’ vision is to build a new mobile-first social network based on transactions between fans and creators, giving creators more control over monetization and digital ownership, and empowering users by removing advertising from the equation. It’s about improving the experience. The team has been building consumer apps for his 10 years, making him one of the most experienced product teams in the Creator Economy space.
Animagi — France
Animaj provides a full-stack infrastructure to scale your children’s YouTube channel into a global franchise. Children’s content is a huge market, accounting for 4 of the top 10 most subscribed Youtube channels. The Animaj team identifies potential channels for expansion, acquires them, and then strengthens distribution, internationalization, licensing and merchandising operations to turn these IPs into scalable empires.
Details — Netherlands
A full-stack and intuitive video studio for creators, Detail lets you 1/ easily set up and record multicam video from your iPhone, DSLR, or webcam, 2/ in a variety of formats using preset templates You can edit (horizontal, vertical) shots. 3/ Share all your edited videos on social media.
Sadia Nowshin is an editorial assistant at Sifted.she tweets from @sadianowshin_
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