Is India’s richest man ready to vie for a $2 client?

Imagine the unrest at the news that billionaire Gautam Adani, owner of a port and airport who has never had anything to do with telecoms, will bid for 5G spectrum at auction this month.

Six years ago, it was another mogul, Mukesh Ambani, who disrupted the Indian wireless market with cheap data and free calls. Currently, he is the leader in his market with 410 million subscribers. He will add services such as digital advertising, e-health and mobile education to the operator’s core revenue. These services have great rewards still years away. Altogether, Ambani’s Geo Platforms, which is invested by Meta Platforms and Alphabet, is a $95 billion company, said Jeffries, 17 more than the hydrocarbon empire he inherited from his father. %big.

Should Ambani prepare for Adani’s attack now? They are rivals who have so far gone their separate ways. Ambani scaled its consumer-facing businesses, including telecommunications and retail, to reduce the group’s reliance on refining and petrochemicals. Adani has won industry- and utility-scale customers in the transportation, coal and power industries. However, it now has overlapping ambitions, such as renewable energy and media. An analyst at his Motilal Oswal in Mumbai noted a “consumer orientation” within the Adani group. This could extend beyond owning the country’s No. 1 cooking oil brand. Could telecom become a battlefield for the two of the richest people in the world?

Adani Group excludes such plans. Analysts are also skeptical that the sector is worth fighting over. Bank of America is viable for non-4G carriers in consumer mobility given low rates, limited room for differentiation, inadequate bandwidth and lackluster return on investment No business his case. Jio and his number two Bharti Airtel Ltd. are doing well financially. Vodafone Idea Ltd. has avoided bankruptcy or a bad sale (a fate that befell several other players) thanks to a state bailout. Even if Adani decides to enter the telecommunications business in earnest by buying its struggling third-largest company, billions of dollars in capital expenditures will be required to make up for the lack of investment by operators. You will need. And for what? Only $2 per subscriber per month. How much does Jio make now? It doesn’t appear to be an efficient use of the debt financing that drives the Adani giant. Analysts at Bank of America say the new carrier’s horizons are limited to the enterprise space.

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There is some support for that view. For one thing, 5G is a perfect fit for his Adani’s ambitious renewable energy strategy. He has two sides to this $70 billion investment commitment. It’s investing in clean power production and data centers. This is “the largest energy consuming industry that has ever existed,” he said at the Bloomberg India Economic Forum last year. A high-speed spectrum and data pairing center makes sense.

Other internal businesses, such as the planned super app, could also benefit. “We are participating in the 5G spectrum auction to provide private network solutions along with enhanced cyber security in airports, ports, logistics, power generation, transmission, distribution and various manufacturing operations,” Adani Group said in a press release. said and added: Radio waves won at auction may also be used for education, healthcare, and skill development. The founder and family recently announced that she would donate 600 billion rupees ($7.7 billion) to his Adani Foundation, a charity that spearheads social investment. .

Still, it’s unclear why Adani would want to participate in the auction when Adani’s operations, as a captive, closed network, can claim to be allocated spectrum from the government for 10 years without paying a license or entry fee. . “Spectrum obtained through auctions is expensive because it is subject to commercial service,” Jefferies researchers said. It’s fair to ask if Ambani was following the same playbook. Acquired a company (but no phone). Licensed in India. That’s how Ambani got into telecom.

Even with Adani’s modest spectacle at auction, speculation about Adani’s actual intentions in telecom continues. If the 60-year-old first-generation industry mogul from Prime Minister Narendra Modi’s home state of Gujarat wants to target enterprise-level customers only, he buys 100-megahertz spectrum across India. Because he doesn’t have to spend more than $4 billion. On the other hand, if you want to get into consumer wireless, it’s too early to show your cards right now.

After capturing spectrum in 2010, Ambani took six years to set up its network, but found its rival taking a nap. Will Adani’s ultimate goal be to explore banker and investor memories of the carnage that followed Ambani’s 2016 entry? By continuing, it was able to raise the cost of capital across the industry. Only the threat of Adanimight finally coming after a $2/month customer could watch the undercapitalized Vodafone Idea break. Nothing is more disturbing to industry than knowing that the hard-won peace will probably not last long.

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