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Every generation does things a little differently than before, and Gen Z is no exception. For Gen Z, younger generations around the age of 25 are less likely to make impulse purchases and tend to value quality over affordability. But most importantly, they shop online.
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But Generation Z wants to trade like everyone else. Here, experts suggest where Gen Z should look for the best holiday deals.
Social media
Retailers who understand how Gen Z uses social media are more likely to reach Gen Z. DealNews.com consumer analyst Julie Ramhold said:
That’s why, according to Ramhold, there are many people on TikTok who endorse products, provide links to products, and show how they work. The advantage of this approach is that it’s much faster to look at than sifting through a bunch of written reviews that may or may not point out the pros and cons of a product.
social media advertising
According to Karma Chief Marketing Officer Mor Pesso Eblagon, social media advertising and digital marketing are essential to attracting young shoppers. “Combining brand awareness platforms with performance-based advertising yields cost-effective results,” she said.
Pesso Eblagon added that Karma “has seen a continual increase in shoppers using coupon scanners as the peak shopping season approaches.” “As we get closer to the holidays and major shopping seasons such as back-to-school, we see usage spike,” she said.
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Amazon
Amazon is trying to sell everything to just about everyone, and Gen Z is taking notice, Ramhold said. “This is another one that’s going to be a big mix, but Amazon has a lot of practical and fun gift recommendations for young people. Some people link to Amazon products instead.”
amazon warehouse
According to Andy Kalmon, CEO of financial firm Benny, an alternative to shopping online on Amazon is to visit an Amazon Warehouse location. He said they have “many deals and discounts unmatched on Amazon.com.”
“In my experience, technology and homeware products always have the best prices in the warehouse. I highly recommend stopping here first if you’re in need of some holiday shopping. The latest Acer Chromebook costs 100 Selling for under $200 (usually $200 items) and the Nintendo Switch for $200 (usually closer to $300), these items tend to sell out very quickly this holiday season. recommends checking in with your local Amazon warehouse a few times.”
Influencers and Brand Ambassadors
Young people are more likely to shop from influencers and are very brand conscious, according to Pesso Ebargon. “They don’t compromise on the brands they love. They prefer to wait for the right time and the right deal.”
Discounts don’t drive sales, technology does
Lauren Roth, founder of Lauren Roth Design, said that for Gen Z, the discount rate won’t be the deciding factor like it is for other generations. They are a generation and they know how to find what they are looking for.Brands and stores must understand the needs of this generation and communicate their values and offers accordingly.”
Discount retailers hit and miss
“Gen Z knows what they want, and when they visit discount stores, their products are hit or miss,” says Pesso Ebalgon. “Generation Z is a savvy, tech-savvy shopper, relying on his shopping hacks like Karma to get what he wants at the cheapest price.”
Ramhold agrees, but adds: Retailers of this sort aren’t necessarily known for stocking the latest trends. In fact, in many cases, it may have been the trend of last year. There is no guarantee that there will be items that will appeal to young people, but there is a chance that you will find jewelry. Maybe there is a need. “
Depop
Another place Gen Z can find bargains is Depop, a clothing app that specializes in thrift and vintage clothing, according to James Green, owner of Cardboard Cutouts. “It leverages hashtags to aid search and has a similar feel to Instagram. If Gen Z buys clothes, this is probably the app they use.”
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