[ad_1]
He and an army of 400 employees are ready
After two years of growing Nothing into something, Carl Pei is ready to make one thing: America. The co-founder of this fashionable consumer tech startup has confirmed plans to bring the Nothing Phone 1 sequel to American shores “later this year.”
In an interview with Inverse, Pei said the U.S. was the Nothing Phone 2’s “top priority in terms of market”, with $200 million in Europe and Asia last year compared to $24 million in 2021. He said it was made possible by the above sales. — Existing He Ear 1, Phone 1, and Ear Stick, among which the company claims he has shipped more than 1 million units cumulatively so far.
“I couldn’t do it earlier because I was only in my second year and my hands were tied to building the team while we were building the product,” Pei told interviewer Raymond Wong. “If you make a smartphone for the U.S., you have to work with the carrier to get it certified and adapt some of its features to the OS. increase.”
Pei also says that a third of Nothing’s earphone sales come from the United States. Combine that with his assessment that smartphone owners here are “extremely boring and indifferent” to the options they currently have, and this decision to launch an American campaign was only a matter of time. I understand.
As for the Nothing Phone 2 itself, the 33-year-old entrepreneur was careful to describe the Phone 1 as the brand’s “flagship,” while also labeling its successor a more “premium.” He’s interested in not only adapting to the whims of his wireless career, but also enhancing what the company can offer in both features and long-term support. We don’t have much more detail than this man last interviewed him in December, but we’ll take what we can get.
Pei builds confidence in his software efforts, noting that of the 400 or so employees he currently employs, “nearly 100” are dedicated to software, and that the original “half is in-house.” Developed in and half outsourced ‘No OS.
In a late-game curveball, Pei also said that Nothing’s London storefront is “operatingly profitable”, but they will need to sell more premium products to fully recoup their investment. need to do it. The CEO is also looking for great opportunities to offer face-to-face, hands-on marketing experiences like Supreme does in the US when the right properties come online at the right prices. increase.
Carl Pei seems to have a lot of old tricks in the playbook he used during his OnePlus days (especially when talking about software experience and retail presence). For his fans, not only in the US but around the world, they seem excited to see them return.
[ad_2]
Source link
