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Twitter has announced the promotion of Rishabh Sharma to Core Business Head of Twitter Next Asia-Pacific. With the new move, the microblogging platform looks forward to strengthening its presence in the APAC region.Also Read: Amazon Great Indian Festival 2022: Get Super Offers with Amazon Pay
Rishabh led ‘Twitter Next in India’ since 2017 before being appointed as Head of Core Business for Twitter APAC region.
“The ‘core business’ hub, led by Sharma, will be crucial in holistic cooperation with global brands in the region, with a focus on applying ideas and strategies while always respecting the cultural nuances of each country. playing a role. Twitter Next Asia Pacific.
With his appointment, “we will strengthen the collective potential of our teams in the Asia-Pacific region to help global and local brands leverage human insight to stay culturally nuanced, relevant, and cutting-edge.” We want to build Twitter Next as the powerhouse of a creative hub that supports the technology curve,” Bogolysin said in a statement.
“Twitter Next in India” is an expert in-house brand strategy that incorporates both Twitter’s audience understanding and brand communication expertise, providing services such as data-driven experimentation, technology innovation and brand voice consultancy. team. as a creative strategy.
Sharma has collaborated with brands in various fields to create human-centered pieces that break up the clutter worth talking about.
In this new role, he will focus on integrating the team’s capabilities and brand strategies across markets into one holistic service, Twitter said.
“We will continue to help brands combine their purpose with the right strategy to create story-worthy, human-centered ideas,” said Sharma.
Input from IANS
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