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watch
— January 31, 2023
— January 31, 2023
Randy Lai
With the market for vintage watches projected to outstrip new inventories by 2033, it’s no wonder more and more historic homes are joining the effort. The latest brand to leapfrog under the mighty Richemont umbrella is Jaeger-LeCoultre, the oldest in the Swiss watch industry. manufacturingOver the past 200 years, we have produced approximately 1,250 mechanical movements.
Among many other 190th anniversary events, the brand unveiled “Collectibles”. This is the first vintage watch program aimed squarely at collectors interested in the historical references of Jaeger-LeCoultre and seeking the peace of mind that buying direct offers. from the brand.
The move is interesting and consistent with Jaeger-LeCoultre’s broader strategy of recontextualizing its offerings (both vintage and modern) on the sharp edges of the market. INTRODUCTION: Collectibles kicks off with an initial selection of 12 timepieces, all “vetted” and “perfectly refurbished” by the brand’s dedicated restoration workshop.
Related: This Reverso Duo Explains Jaeger-LeCoultre’s Most Wearable Designs
In no particular order: These include the rare “Jaeger” Reverso with a small seconds display, which was rare at the time (already sold). Shark Deep Sea (first Jaeger-LeCoultre model with a chronograph). And classic he is the 36mm Geomatic – the cheapest.
To coincide with the online launch of these first twelve ‘Collectibles’, Jaeger-LeCoultre will simultaneously launch a book of the same name. When you purchase one of the brand’s certified vintage his watches, the title details the legacy of 19 of the brand’s “most important” timepieces made in the 20th century.with a copy whenever possible collectibles, the client also receives a new watch with all original packaging and accessories. Importantly, all purchases vetted by the restoration team are provided with an archival extract. and the date the work was created.
This new initiative at Jaeger-LeCoultre means that the Maison will join Cartier and Vacheron Constantin (both stable companions of Richemont) as purveyors of its own vintage watches. Near future. Certainly, a premium is associated with historic watches that have been vetted and refurbished by the original brand. However, in the case of Jaeger-LeCoultre, the brand’s restorers do as little ‘intervention’ as possible to preserve the original condition of each watch.
“For me, very few manufacturers have such interesting historical catalogs of shapes and complications,” he says. watch annual“While this is not a commercial move, we believe it will contribute significantly to our brand building efforts. “Grande Maison”.”
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