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Most people don’t need an excuse to throw a party.
Recent research suggests that celebrations can benefit our health and well-being, according to a paper published in the Journal of Public Policy & Marketing, a peer-reviewed academic journal published by the American Marketing Association. .
Research has shown that these celebrations require three elements: 1) Get together with other people. 2) eat and drink; 3) Highlight important milestones.
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Celebrations strengthen participants’ social support and give them a sense of security that they have a social network when adversity strikes, the study’s press release showed.
Daniel Brick, assistant professor of marketing at the University of Connecticut in Storrs, Connecticut, said: Press release.
Cheerful teenagers celebrating their birthday. ‘Perceived social support’ is associated with a range of health benefits, according to new research.
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Brick told Fox News Digital that celebrations don’t always have to be extravagant.
“They need to mark someone’s positive life events and have food and drink with other people,” Brick added.
various health benefits
Previous research defined “perceived social support” as the belief that people will be by their side in times of future adversity.
Perceived social support has been associated with a range of health benefits, including reduced mortality, improved mental health, lower levels of anxiety and depression, lower heart rate, lower blood pressure, and improved sleep quality. doing.
“We’ve found that celebrations increase social support.”
“Previous research has consistently and repeatedly associated social support with improved physical and mental health, including reduced anxiety and depression,” Brick told Fox News Digital. Our research contributes to our knowledge of an important first step to this process.
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Previous research has shown that perceived social support leads to consistently positive outcomes, but that receiving actual support (also called “enacted support”) does not necessarily lead to positive outcomes. does not necessarily lead to
In some cases, support may be ineffective or detrimental.
A positive life event can be “a promotion, a successful job, the end of a busy week, a birthday, a goal achieved, or anything positive in your life,” says lead author Daniel Brick spoke of the new research findings.
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Based on these contradictory findings about perceived and delivered support, researchers have explored how perceptions of social support arise, what influences these perceptions, and why they are delivered. We set out to discover why perceived support did not work in the same way as perceived social support.
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Researchers focused their research on celebrations because celebrations are one of the common ways people can build perceptions of social support.
“Highlight someone’s positive life events”
According to Brick, researchers conducted eight experimental studies with thousands of participants to find out why celebration is important.
From these studies, “we found that celebrations increase social support,” she told Fox News Digital.
“So it’s enough to go out to eat, cook something special at home, or even have a meal with other people. Whether you’re doing it to highlight someone’s positive life event. palce”
The results of a new study suggest that increased feelings of celebration and social support made participants want to give back to their communities.
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Virtual celebrations also work, as long as they contain three key elements. 1) A gathering of people. 2) food and drink; 3) acknowledging life events;
New research shows that the benefits of the celebration extend well beyond those who attend it.
According to Brick, positive life events can be anything positive in life, such as a promotion, a successful job, the end of a busy week, a birthday, or a goal achieved.
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The study also found that increased feelings of celebration and social support made participants want to give back to their community.
Brick pointed out that one of the limitations of this study is that the study focuses on shared consumption in the form of food and drink.
“Policy makers need to recognize the downsides of limiting celebrations and highlight how to celebrate effectively with others.”
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“We are not sure whether communal consumption other than food and drink, such as going to concerts with friends to commemorate positive life events, is effective in increasing social support.”
Celebrations may help with volunteer work
But Brick noted that the study suggests meaningful policy implications.
“Looking back at the early days of the COVID-19 pandemic, many of us were restricted from gathering with others,” she told Fox News Digital.
After the celebration, those who feel supported are more willing to volunteer or donate to causes.
“This research suggests that policy makers need to recognize the downsides of limiting celebrations and emphasize how to celebrate effectively with others.
Nursing homes and community centers may also consider hosting celebrations for those at risk of loneliness and isolation, according to the release.
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Those who felt supported after the celebration were more willing to volunteer and donate to causes, which helps with fundraising, marketing, and organizing organizational and community events, the release added. rice field.
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“At a time when many people celebrate holidays, graduations, weddings and other big events, it will be a good time for nonprofits to pitch their donation campaigns,” Brick said in a press release. .
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