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November 10, 2022
Americans are shifting their Christmas shopping to brick-and-mortar stores this year, rather than ordering online, according to a new survey.
The NPD Group’s annual holiday shopping intent survey found that 80% of consumers plan to shop online this year, down from 85% last year, prompting the largest shift to stores since the pandemic began. is showing.
NPD also reports that 2022 will be the first year consumers expect more holiday shopping in stores (46%) than online (45%). The findings are backed up by his September in-store purchase receipts, which increased 1% year-on-year while online sales remained flat, according to the research firm.
“After more than two years of online shopping, consumers are ready to return to the sport of shopping,” said Marshall Cohen, NPD’s chief retail industry adviser. statement.
Fewer than 75% of consumers say they plan to shop with Pure Play e-tailers this year, up from 79% in 2021. The shift to omnichannel retailers is likely to continue, with 16% planning to take orders from stores versus 14% planning. last year.
The NPD expects mass retailers to be big winners this holiday season as consumers try to strengthen the dollar during a period of high inflation. In 2021, 42% of him plans to shop for New Year’s Eve at mass retailers, down from 44%.
“Impulses and self-gifting are an integral part of the holiday mix. Without them, it’s hard to achieve growth,” Cohen said. “This season’s success will depend on retailers leveraging exciting products that respond to promotions and shopping hype. Increased levels of in-store shopping can drive consumers into impulse purchases. It will bring great benefits to retailers.”
research A SlickDeals article published in May points to the role impulsive decision-making plays in retail sales.
64% of Americans told SlickDeals that they will make more impulse purchases in 2022. Research shows that the average person spends $314 a month on purchases they didn’t plan ahead of time. 52% say they make impulse purchases the same way online as they do in-store.
As seen in the survey, c was the product category with the most impulse purchases.Clothing (35%), Grocery (30%), Household Goods (29%), Footwear (28%), Consumer TechnologyNology (27%).
Discussion question: Do you see a significant return to in-store shopping for the remainder of the Christmas shopping season? How can retailers encourage impulse purchases through stores and various pickup services? .
“Do you think we will see a big shift back to shopping in-store for the rest of the Christmas shopping season?”
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