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Additionally, Ariana Grande buys back REM Beauty for $15 million.
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These are the stories that are making fashion headlines on Tuesday.
The strategy behind Skims’ viral “White Lotus” campaign
Even with an influential figure like Kim Kardashian at the helm of Skims, the brand leans heavily on celebrity marketing. For his Valentine’s Day campaign, Skims featured “White Lotus” actors Simona Tabasco and Beatrice Granno.for fashion business, Diana Pearl reports that the campaign is simple but effective due to clever casting. “When a casting is this strong, relevant, and so tied to your brand story, it doesn’t need to be much more than that. was.” Agency VMLY&R (not participating in the campaign). {fashion business}
A farewell to the fashion world’s favorite Parisian hangout
The Parisian café Le Castiglione, known for attracting fashion insiders and being loved by locals, has officially closed.for new york times, Tina Isaac Goise wrote that this would not only change the fashion world, but “totally change the face of Paris.” has become part. Although the first chapter is over, owner Fabrik Couet, who recently purchased Café des Tuileries, is already off to a fresh start. {new york times}
Ariana Grande buys back Rem Beauty for $15 million
Ariana Grande signed a deal to buy back her beauty brand for nearly $15 million after selling REM Beauty’s physical assets and exclusively licensing her name and image to Forma Brands in 2020 . The decision comes after Forma Brands (which also owns Morphe) first admitted she may file for bankruptcy in late 2022. Bloomberg’s Kevin Simauchi reports that Grande’s team will have to wait for approval from the judge overseeing the bankruptcy proceedings before completing the transaction. {Bloomberg}
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