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Petaluma, California, October 24, 2022 /PRNewswire/ — BWX, the vertically integrated home behind some of the leading, consciously-created beauty brands, announces its expansion into JCPenney.
BWX Brands: Mineral Fusion, Sukin and Andalou Naturals are available on Jcpenney.com and will enter 600 JCPenney stores over the next eight months as part of retailer JCPenney Beauty’s expansion. BWX has always operated on the belief that every consumer should have access to high-quality, science-backed, earth-saving products. This partnership with JCPenney brings the company one step closer to that goal.
Mineral Fusion, Sukin, and Andalou Naturals products are available both in stores and online, with Mineral Fusion offering a larger selection.The schedule for the first store opening October 21, 2022, all JCPenney Beauty stores will be open by May 2023. The BWX brand joins more than 250 other beauty brands offered at JCPenney Beauty and JCPenney Salon, where championing inclusivity, diversity and representativeness is a top priority.
“JCPenney is proud to help make hyper-inclusive beauty accessible by showcasing the JCPenney Beauty experience in stores nationwide and online. Michelle Urazlo, Executive Vice President and Chief Merchandising Officer of JC Penney. “We are grateful to our partners. Together, we make JCPenney Beauty a truly inclusive, all-in-one beauty destination.”
“At BWX, we are pleased to partner with a retailer that supports consumer mindful choices related to health and the planet. It helps us reach our goal of reaching a wider audience in the US.”- Doug HoskingBWX brand president
The three BWX brands at the center of the expansion exist within different sub-categories of beauty and wellness, but all share BWX’s core pillars of environmental, empowerment and social.
Sukin, an Australian-born vegan and cruelty-free skin care collection that boasts a long “no” list of never used harmful chemicals, set a goal of becoming carbon neutral in 2008, For the last 10 years.
A skincare brand that fuses nature and science, Andalou Naturals has confidence and power at its core. With a mission to make a real difference to women and girls around the world, the brand partners with non-profit organizations such as Vital Voices.
A best-selling natural cosmetics brand, Mineral Fusion infuses formulas with skin care benefits, features award-winning premium vegan nail care, and offers more EWG-certified products than any other beauty brand. Through its strong presence on Instagram, Mineral Fusion helps raise awareness of clean, conscious and cruelty-free beauty.
About BWX
A vertically integrated home of consciously created brands, BWX is at the forefront of the global natural beauty and wellness movement. A fast growing and innovative brand. Sukin, Andalou Naturals When mineral fusion, BWX provides easy access to high-quality, science-backed products that protect the planet. We believe it should be easy to make more conscious choices that support the health of our consumers and the health of the planet, and that nature has everything we need to nourish our bodies. believe.
contact: Stephanie Salimben – [email protected]
Source BWX
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