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cost performance, ease of use, When Scaling ability Listed as a key principle of the company’s move to the cloud
MOUNTAIN VIEW, Calif., Dec. 06, 2022 (GLOBE NEWSWIRE) — Yellowbrick Data, a leading hybrid cloud data warehouse vendor, today announced that it is the market leader in shopper intelligence and targeted in-store and digital media. The latest version of Yellow Brick’s multi-cloud data warehouse further strengthens Catalina’s ability to deliver actionable, real-time insights to its CPG, retail and agency partners.
“Our partnership with Catalina and Yellowbrick will significantly improve the performance of our data platform and reduce costs. It’s a game-changer for our team’s long-standing commitment and ability to more efficiently deliver actionable insights and new data-driven solutions to our partners.” CTO of Catalina.
Catalina combines the world’s richest database of shopper history with unique in-depth analytics and insights to help retailers, CPG brands and agencies optimize media planning, execution and measurement. . The company focuses on the science behind every purchase and the anonymized shopper’s unique qualities behind the data to make real-time offers and increase customer loyalty. To uncover these insights, businesses are ingesting, processing and transforming terabytes of data, consuming and analyzing the results to bring together meaningful real-time engagement and outcomes for customers and shoppers. I need to be able to.
“We are so impressed with Yellowbrick’s hybrid cloud capabilities that we have also created a cloud-based disaster recovery system based on the Yellowbrick platform. In addition to Yellowbrick’s replication service, Yellowbrick enables us to safely and quickly move our data warehouse to the public cloud. We can migrate to. We scale,” added Bailey.
About Catalina
Catalina is the leader in shopper intelligence for in-store, TV, radio, podcasts and digital media that personalize the shopper journey. Catalina leverages the world’s most extensive real-time shopper database to help retailers, consumer goods brands and agencies optimize every stage of media planning, execution and measurement, generating $6.1 billion in annual consumer value. We will help you to provide Catalina’s top priority is to ensure the privacy and security of the data entrusted to the company and to maintain consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan. For more information, please visit the following URL: www.catalina.com Or @Catalina on Twitter.
About Yellowbrick data
Yellowbrick Data Warehouse is a modern, flexible data warehouse with separate storage and compute that runs in the cloud and on-premises. Yellowbrick enables large enterprises to eliminate complexity, reduce risk, predict and control costs by running all data anywhere across multi-cloud and on-premises instances.
Yellowbrick enables businesses to run complex queries against petabytes of live data in their cloud accounts. At the same time, it supports high concurrency with fast, interactive query responses to your customers’ toughest business questions. Based on a distributed data cloud architecture, Yellowbrick Data was founded in 2014 and is headquartered in Mountain View, California. Find out more at yellowbrick.com and follow us on LinkedIn and Twitter.
Media contact:
Glenn Zimmerman
yellow brick data
press@yellowbrick.com
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