CES 2023 kicks off this year in a completely different atmosphere. Uncertainty in the tech industry this year has been driven by a weak economic environment, high inflation, declining electronics sales during the holiday season, continued supply chain challenges, job cuts across the industry, and a weak start-up presence. growing and becoming more and more important for consumer electronics. A company that surprises and impresses.
With new wearables, smarter home devices, bigger TVs, and weird new gadgets on the horizon, a recent Morning Consult survey found that consumers are likely to comfort and interest were investigated. Familiarity breeds comfort for consumer tech: 5G networks, internet-connected TVs, smart home devices, wearables, and many other new technologies people have heard of are the most comfortable ones. I have.
Share if you have seen, read about, or heard of the following technologies and are comfortable using or experiencing them.
The survey was conducted December 15-17, 2022 and was conducted on a representative sample of approximately 1,800 US adults.
Smart home products are growing in popularity among consumers, but internal problems threaten growth
Consumers have grown accustomed to the idea of having smart assistants on their kitchen counters, but the smart home industry still faces major challenges and cannot capitalize on such momentum.
The first challenge is reducing investments in smart assistants, which many consider to be the heart of the smart home. In November, it was reported that Amazon planned to lay off 10,000 of his employees, mostly in the Alexa division, citing unprofitability. Google has also diverted personnel from some assistant divisions, and there have been few new updates to Apple’s Siri. Big Tech’s current conservative approach to these types of large-scale investments that do not contribute directly to the bottom line naturally stems from concerns about the economy and high interest rates.
The second challenge is around chips and the supply chain. In addition to supply chain issues due to pandemic lockdowns and China’s “Zero COVID” policy, redirecting investment from chip development in China and Taiwan to the US could cause near-term disruption and higher costs. There is a nature. New supply chains are established and become more integrated over time.
Growing Interest in Virtual Reality and Artificial Intelligence Applications Will Pave the Way for These Industries in 2023 and Beyond
Two other consumer electronics trends we expect to see more at CES are the application of VR and AI in products. The American general public shows a net interest in VR applications (14% points) and owning smart appliances (8 points) to preview items in their homes.
Investments in these areas are substantial and growing, but we are just getting started. People report hearing less about these technologies than others and aren’t necessarily familiar with them or interested in using them yet. Last year’s CES report.
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The survey will be conducted December 15-17, 2022, with a representative sample of 2,214 U.S. adults, and an unweighted error bar of +/-2 percentage points.
According to a recent report, companies operating in the AI space still have work to do to address many consumer concerns. Morning consultation analysisIn the case of VR and augmented reality, there is an opportunity to root these applications in homes and travels to tap into consumer interest.