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TikTok users went viral after criticizing Macy’s unfriendly retail policies.
In a video that has been viewed more than 57,000 times, TikTok user Cody (@atlcody) cites the negative experiences he’s experienced in stores as one of the many reasons why retail today isn’t responsive to customer needs. I describe my experience in detail.
“I am incredibly sick of people using COVID-19 as an excuse not to work, especially those with inconsistent work,” he explains.
In the video, he details how Macy’s stopped customers from trying on dress shirts. The store claims it is due to risks associated with the spread of COVID-19. It seems that the store has also suspended the fitting service for the same reason.
“Here’s my problem. I can try on all the other shirts in this store, so why can’t I try them on?” Cody asks. Later in the video he concludes:
In the caption he writes: And wonder why retail is dead. ”
@atlcody @Macy’s ♬ original sound – Cody
In the comments section, users generally agreed with Cody’s assessment of the current retail landscape, especially when it comes to clothing stores.
“Yes! I never buy clothes without trying them on. So many stores are still closing their changing rooms and it’s just an excuse not to staff them,” wrote one user.
“The only reason I go to a brick and mortar store is to try on clothes,” agreed another. “If they don’t allow it, you might as well get it online.”
Others recommended trying the shirt on anyway, with one user saying: they can restore it. ”
Several TikTokers claimed that clothing stores alone are leading to customer dissatisfaction with inconsistent COVID-19 policies.
“A hotel offering half accommodation but charging full pool did not offer breakfast,” said one commenter.
“…stores are still operating with reduced hours, reduced customer service, etc.” “We are not going to bring it back.”
“Domino told me they stopped giving me parmesan and red pepper to reduce contact during COVID. You can still buy ranch,” claimed another TikToker.
The Daily Dot reached out to Macy’s via email and Cody via direct message on Instagram.

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*First published: Oct 22, 2022 10:54am CDT
Braden Veera
Braden Bjella is a cultural writer. His work can be found on Mixmag, Electronic Beats and Schön! magazines, etc.
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