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Sprinklr (NYSE: CXM), the unified Customer Experience Management (Unified-CXM) platform for the modern enterprise, today announced the expansion of its operations in Singapore. With support from the Singapore Economic Development Board (EDB), Sprinklr plans to more than quadruple the size of its R&D center over the next 36 months, with up to about 100 professionals. is.
Sprinklr Continues to Strengthen Position as Leading Provider of Unified-CXM with Expansion of Singapore R&D Center to Support Singapore and Asia-Pacific Brands such as Standard Chartered Singapore, StarHub and Changi Airport Group .
“The expansion of Sprinklr’s R&D centers comes amid widespread demand for technology solutions and digital adoption across Asia. We are looking forward to new technologies from Sprinklr that will enrich our digital ecosystem,” said an executive at Digital Industry Singapore (DISG). Director and Head Chan Ih-Ming said.
Researchers in Singapore are at the forefront of evolving Sprinklr’s sophisticated AI technology, enabling the world’s largest brands to manage customer experiences across 30+ digital channels and 170+ languages.
“The transition to digital is inevitable. Consumers are doing everything on their mobile phones,” said Aalishaan Zaidi, Global Head of Personal Banking at Standard Chartered. “Sprinklr’s Unified-CXM platform helps you serve your customers through the channel of your choice, whether it’s a chatbot, social platform, or messaging app like WeChat or WhatsApp. Combining omnichannel CX with AI and analytics.” I think that’s the only way forward.”
“Sprinklr has chosen Singapore as its Asia-Pacific headquarters because of its position as a regional hub for technology, innovation and business. It serves as a gateway for growing our business in
The company has already begun hiring and investing in engineers in its Singapore office to support Sprinklr’s operations and strategic growth worldwide.
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