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Arman Oganesyan, co-founder of Dave’s Hot Chicken, says his pop-up tent turned into a national food chain is because it’s completely focused on its food and its customers, making it a huge competitor. said to stand out among
“There are always big chicken competitors like Chick-fil-A and Raising Cane, [again] We like to focus on food. We want to focus on the customer,” he told Yahoo Finance Live.
Its menu includes four combo meals featuring chicken tenders or chicken sandwiches, including fries, pickles and “Dave’s Sauce.” The spice options range from no spice to the hottest option, the ‘Reaper’. Other side offerings include cheese fries or mac and cheese and drinks (including milkshakes).
Oganesian said the chicken-only menu allows the chain to maintain quality.
“The reason we only bid is so that we can maintain high production while maintaining high quality food,” he said, digging a little deeper into his competitors. It can be prepped and cooked exactly as you see fit…no need to put it under a heat lamp or make it in advance so everyone gets a fresh order when they come in. can.”
A simple strategy, he said, is what keeps customers happy and wanting more. From 2021 to 2022, Dave’s Hot Chicken sales increased 155% from his $79.6 million to his $203 million, and the number of stores increased from his 40 to 102 locations. .
CEO Bill Phelps said he plans to grow at a pace of 100 to 120 stores “in the next year or so.” The company aims to have 700 locations across North America in major cities such as San Diego, Chicago, Houston, Detroit, Portland, Milwaukee and Toronto.
Phelps said he adopted the mega-growth strategy from his previous tenure as CEO of Wetzel’s Pretzels and co-investor in Blaze Pizza.
“Rick Wetzel and I knew nothing about franchising…but we learned the business from the franchisees and Rick and Elise Wetzel came up with Blaise Pizza.I co-invested with them. They did everything right.They had a great team and they were able to grow very quickly…it was the fastest growing restaurant chain.And we We took their strategy and did it here.”
Phelps said he called social media “the most efficient marketing tool ever invented.”
“Instagram and TikTok social media platforms allow new brands like ours to gain incredible reach at a very low cost…guests walking into a restaurant and photographing the restaurant and its products. It’s our primary marketing tool, and it’s an incredibly efficient way for a young company to enter the market.”
Dave’s Hot Chicken has over 773,000 followers on Instagram, 420.2K followers on TikTok, Raising Cane with nearly 1.5 million followers and Chick-fil-A with 1.8 million followers on Instagram alone. Less than (191,000 followers, even though the TikTok account has no content).
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Brooke DiPalma is a reporter at Yahoo Finance. Follow her @@ on Twitter.brooke di palma Or email bdipalma@yahoofinance.com.
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