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boston, October 31, 2022 /PRNewswire/ — In the midst of the most expensive election in U.S. history, DeleteMe asked “What’s my vote worthA calculator that helps determine how much money politicians spend to influence voters and reveals how campaigns access and leverage personal voter data.
Voters can enter their age, ethnicity, state, political affiliation, and voter history into the calculator to determine the monetary value of their votes and the approximate amount advertisers have spent targeting them this year.
The calculator was first launched for the 2020 presidential election. $7 billion About political advertising. Two years later, spending is now Beyond $9 billion for the 2022 midterm elections.
The majority of intermediate spending is concentrated in major Senate elections in 10 states and major legislative elections in 10 other states, and the “value” of a vote depends on where you live, voter history, and It is largely determined by a combination of whether someone is a member of a constituency. A major demographic group.
All that information (and more) is available in your campaign. Political campaigns can access voter data through state-provided public voting records that contain personal information about voters and through third-party data brokers who sell personal data for profit. Campaigns can then use that individual voting data to target individual voters.
“What makes this cycle unique is the record amount of money spent on minority ballots in major districts and states. Voters are seen as less valuable.It’s ridiculous and fueled largely by the wealth of personal information we have available online,” said DeleteMe’s CEO. Rob Shovel.
“Political ad spending has skyrocketed since the overthrow of Citizens United, which previously capped spending on politics. We often don’t know the extent,” he continued.
The calculator draws attention to how voter personal data is being used by political campaigns, the lack of regulations to protect voter data, and the large amount of money spent on political advertising. It is intended to orient.
about remove me:
DeleteMe is the leading online privacy identity deletion service. Since 2010, DeleteMe’s privacy advisor has successfully completed over 35 million opt-outs of his from data brokers, ensuring online privacy for consumers and businesses.
Media contact:
Steve Marcinuk
[email protected]
SOURCE Delete Me
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