ANAHEIM, Calif.–The Disney 100 has officially launched, and its epicenter, Disneyland, is considering a deal to celebrate The Walt Disney Company’s 100th anniversary.
Lynne Clark, Vice President of Sales and Services, Disneyland Resort, said: “We appreciate our trade, and part of the celebration is really thanking our trade partners as well. This is a celebration of 100 years of partnership, creativity, and our trade partners You have been on this journey with us for a long time, thank you very much and I am really looking forward to the future.”
Javier Moreno, Senior Vice President, Disney Destinations Sales Solutions, said that Disney as a whole includes theme parks, Disney Cruise Line, Adventures by Disney, Aulani, and Disney Resorts & Spas.
“They are big proponents of taking messages, explaining them, and helping families navigate the differences between their destinations and offerings,” Moreno said. doing.”
Moreno said the company is also adding experiences sold by advisors, most recently National Geographic Expeditions (Disney acquired most of its National Geographic Partners when it acquired 21st Century Fox in 2019). was added).
A statue of Minnie Mouse was unveiled at Disneyland Park as part of the Disney 100 celebrations. Photo credit: Jamie Vieciada
“This really helps us increase the richness of everything we do across all the destinations in our portfolio,” he said.
At the same time, the company is improving its advisor resources. Moreno said Disney is “investing heavily” in advisor-facing tools and social media. Disney has built a strong communication program with its Travel Advisor partners to share news and updates, Clark said.
Last year was a strong year for trade. Moreno called it a “great” year for agency sales.
“We love helping bring more guests to our beautiful parks and destinations, and it’s our secret sauce. [that] It works very well,” Moreno said.
Message from Disneyland to Agents
Clark’s message to the industry is that Disneyland is a multi-day destination for clients, whether they are first-timers or repeat visitors.
“We provide tools to help you plan your 3-, 4-, or 5-night itinerary and at the same time have a wonderfully relaxing stay,” she said.
To commemorate the Disney 100 celebration, we also got a statue of Mickey Mouse.Photo credit: Jamie Bieciada
Currently, construction is underway at the park, including relocating Pacific Wharf from Disney’s California Adventure to San Fransokyo. Clark said Disneyland has been outspoken about construction to set expectations, both with Trip Advisor and with guests.
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“We’re doing really well right now in terms of product demand and product length of stay. We’re telling, telling, telling about everything that’s going on so that when people plan their trips, they’re ready.” she said. she said.
Clark has noticed guests are staying longer, she said. She said this is due to the demand for the product and the additional features Disneyland Resort is doing.
As part of the Disney 100 celebration, guests can enjoy two new nighttime spectacles: Mickey & Minnie’s Runaway Railway in Mickey’s Toontown and New Toontown to explore next month. The Magic Happens Parade will also be held on his February 24th. The event made its brief debut just before the resort closed due to the pandemic.
