Prada topped the list as the world’s hottest brands in the fourth quarter, according to the latest edition of The Lyst Index report.
According to the report, searches for luxury brands increased 37% in the fourth quarter. In particular, the slingback with the Prada logo stood out.
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Dr. Marten’s also made it onto The Lyst Index Hottest Products list, with the Leonore Chelsea boot coming in at number three. The report suggests that reviews across retail sites citing the warmth and comfort of the shoes are the reason for their popularity in the fourth quarter. The shoes are fur lined and retail for $180. Searches for brands also increased by 51%.
Ugg’s mini boots also earned a prestigious mention as the brand appeared on the Lyst Index for the first time. During the holiday season, he surged 82% on Ugg, where he ranked 15th, and on TikTok, he had more than 1.2 billion mentions.
Here’s another shoe moment from Crocs and designer Salehe Benbery. It’s his second collaboration with Crocs to rank on the Lyst Index, with Pollux clogs ranking as his 10th hottest product. The latest style, “Sasquatch,” was the designer’s first all-black option and was $90.
The holiday season also saw an increase in party dresses. The popular 16 Arlington Solaria dress worn by Hailey Bieber, Jodie Turner-Smith, Paloma Elsesser and Olivia Wilde was his fourth most popular product in the quarter. Meanwhile, the Mach & Mach Glamorous Bow shoes came in at number eight for him, which he has over 70.9 million views on his TikTok.
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