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Among Americans planning to shop for the holidays, 43% A new survey commissioned by Ipsos finds more deals and sales than last year. GoogleTo serve the holiday season bargain hunters, Google has made several upgrades to its search experience, making it easier for shoppers to find deals and compare prices on Google.com.
The new search function includes promotional badges Help shoppers easily identify items on sale. These badges now appear in search results for items running special promotions such as “15% off with coupon code HOLIDAYS”. Details such as sale prices and markdowns have been part of Google Search results for some time, but the new badges provide details on specific promotional offers, facilitating comparison shopping directly in search.Combined with the promotional badge, Google has launched a new “Coupon clipping” feature This allows shoppers to easily copy and save promotional codes for later use.
Google also wants to help reduce the number of websites shoppers must visit before making a purchase. According to Ipsos research, more than half of U.S. shoppers visit multiple websites before deciding what and where to buy.To simplify that process, Google has Make it easier for consumers to compare deals across retailers Search directly. For example, if you search for puffer coats for women, you’ll see side-by-side comparison results of puffer coats for sale.
Finally, Google’s Price insight feature is now part of the search. This makes it quick and easy for shoppers to see how one seller’s prices compare to those of others, and whether their products are cheap, common, or expensive.
All of these latest updates are part of Google’s ongoing efforts to beat the competition from companies such as: Amazon When tick tock We maintain our position as the starting point for your online shopping journey. In this Retail Remix episode of her, Lilian Rincon, Google’s Senior Her Director of Shopping Products, learns how Google is continuously working to improve its search service.
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