Green Football Weekend: Clubs and Broadcasters Team Up to Drive Fan Behavior Change

Image: Green Football Weekend

The broadcaster hosts what it calls a ‘Green Football Weekend’ with dozens of organizations in the football and environmental fields.

Fans are encouraged to commit to making one or more lifestyle changes this weekend through the Pledgeball platform. For example, eating meatless meals or switching from driving to walking or cycling. By doing so, you will earn 3 virtual “green goals” that will be added to your team’s tally.

Fans can then earn three more “green goals” by proving they have completed their pledges through the Planet League platform.

A dedicated website was set up to track pledges and outline which teams “won.” At the time of writing, the top five teams are Manchester United, Leicester City, Leeds United, Chelsea and Port Vale. In this way, the campaign is gamified. The winning team will be awarded an exclusive Green Football Cup.

Plus, prizes like TVs, signed shirts, tickets, and Football Manager game passes.

Many partners support BT Sport, Sky and 80 participating clubs including English Football League, Women’s Super League, Common Goal, Football for Future, Let’s Go Zero, National Trust, Rainforest Trust, RSPB and Sport Positive. increase. , UN Live, We Play Green.

Green Football Weekend follows the Sky Sports #GoZero campaign that hosted select activities last summer, with fans taking more than 1.7 million actions to reduce their environmental impact both at major events and at home . Events covered by this promotion include The Hundred, Formula 1 British Grand Prix, 150th Open and Magic Weekend in Super League.

Prior to this, Sky hosted what it claimed to be the world’s first net zero carbon elite level football match. A #GameZero match between Chelsea and Tottenham Hotspur took place in September 2021 ahead of his COP26 climate summit in Glasgow.

Related features: Can football deliver a class act on climate action?

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