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How A.Team Helped Build McGraw Hill’s “TikTok for Learning”

by
January 24, 2023

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New York, January 24, 2023 /PRNewswire/ — McGraw Hill, the world’s leading education company, recently launched sharpen™ is the first-of-its-kind mobile app that reinvents learning for the social media age.Built with support from top consumer tech builders in teamnetwork, the app is dubbed “TikTok for study” by early adopters.

Sharpen provides a continuous feed of bite-sized videos that mimic the feel of TikTok and Instagram Reels, complemented by swipeable learning tools and gamified quizzes to help students learn. This is the latest example of McGraw Hill’s ongoing digital transformation and innovation.

McGraw Hill joined A.Team in spring 2021 with the Sharpen concept and was looking for a partner who shared their philosophy on innovation and iterative product development. McGraw Hill found it in his A.Team, which has built a world-class product team with expertise in consumer tech, complementing McGraw Hill’s in-house eLearning mastery and groundbreaking Strengthened the organization’s ability to build consumer technology.

“Collaborating with A.Team was a collaborative and irreplaceable experience,” he said. Justin Shin, Chief Strategy & Transformation Officer at McGraw Hill. “From the beginning, A.Team helped us create prototypes and iterate more efficiently. It gave us the agility to scale up and down quickly using it.”

A.Team and McGraw Hill started with a small team of three people to build a prototype to test with students. After an overwhelmingly positive response, McGraw Hill’s A.Team grew to a team of eight product builders, then software architects, product managers, mobile developers, and growth as they built MVPs. became his A. team of 27 builders across marketers.Leading up to Sharpen’s launch in October 2022Since then it has skyrocketed app storewith 4.7 ratings and over 450 reviews.

“As an independent contractor, I prefer to work on missions that I feel connected to in the long term,” said A.Team iOS Developer. Lindsey Scott“This mission with McGraw Hill was an exciting opportunity to build something from the ground up while working with other talented builders and own innovations that I personally feel inspired by. ”

To learn more about how the A.Team helped build McGraw Hill, please visit: www.a.team/mission/a-team-mcgraw-hill-sharpen

A. About the team

A.Team is a teaming platform that enables technical leaders to form cloud-based teams to build innovative new products. A.Team is powered by a members-only network of 7,000 world-class engineers, product managers, designers, and marketers. These members come together to tackle important missions alongside their beloved teammates with the freedom and flexibility they crave. To date, over 400 companies, from major start-ups to multinationals, have deployed his A.Teamers to accelerate their product development. For more information, see: team.

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SOURCE A.Team

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