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You may know Spotify from your personal music stats for year-end “Spotify Wrapped” or from tracking your friends’ listening activity in the desktop app. But for the musician, the world’s most popular streaming his platform is an important part of building a music career.
According to Spotify, over 28% of the artists who made $10,000 or more from Spotify in 2020 and 2021 were self-distributed. The streaming platform estimates there are around 65,000 artists on Spotify who have released at least 10 songs and have over 10,000 monthly listeners.
How much does Spotify pay per stream?
According to a 2020 Business Insider report, artists earn just $0.0033 per stream.
Streaming services use a system of paying artists based on “stream shares” rather than paying per stream. Spotify said.
“By totaling the number of times music owned or controlled by a particular rights holder is streamed each month in each country in which we operate, and dividing that by the total number of streams for that market. , calculating stream share,” reports Spotify.
Artists were paid an average of just over half a cent per stream in 2018 and less than a third of a cent in 2020, according to the Union of Musicians and Allied Workers. The average payout rate for artists he dropped 43% in two years.
Mackenzie Miller is a 22-year-old Seattle-based singer. Her single “Peach Her Lemonade” saw her sell nearly 14,000 in its first few weeks of release, but her salary was just $5.
“You need a huge stream to make minimum wage,” says Miller. “If the stream stagnates and people aren’t listening to it as much, you don’t get paid anymore.”
Miller’s goal is to one day make music a full-time job. But her low artist fees on Spotify mean she has to share her own music elsewhere to make money.
“A lot of people came up to me after I played[the live show]and asked if they could listen to my songs on Spotify,” Miller says. They give me streams, but not enough streams to actually quit my day job.”
In August 2022, Democratic Rep. Rashida Tlaib introduced a new resolution calling for a new streaming payment system that fairly and directly compensates artists whenever their music is streamed. Tlab’s release contained an astonishing calculation. To equate to $15 an hour, he would need over 800,000 streams a month.
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How do artists get paid by Spotify?
Instead of paying artists directly, Spotify pays rights holders who pay artists. According to Spotify, about two-thirds of the revenue from music goes to rights holders. Rightsholders are the licensors that artists pay to upload music to Spotify on their behalf. Often record labels and distributors. This money is split between recording royalties (paid to the artist through the licensor) and publishing royalties paid to the songwriter or song owner. Artists are paid different amounts depending on their contract with the rights holder.
Ava Mastroianni, a 19-year-old singer who makes music under the name Ava Dallas, uses DistroKid to publish her music to streaming services. DistroKid makes about $20 a year and gives all of the revenue from the stream back to the artists. Artists are responsible for producing and promoting music.
“If you’re not on a label, you have a lot more to do and pay for,” says Mastroianni. “I pay DistroKid $20 a year to distribute my music, so basically I’m paying to release music.”
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How much does Apple Music pay per stream?
Apple Music doesn’t pay per stream either.
Apple Music charges about $0.01 per play, the company reports. However, this does not necessarily mean that the artist earns $0.01 per stream. Like Spotify, Apple Music calculates royalties on a stream share basis. This is the percentage of an individual song’s total Apple Music streams.
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Mastroianni, a music industry student at Northeastern University, said he’s learned that commodities and social media are two of the industry’s most powerful moneymakers.
“I make a lot of money from the TikTok Creator Fund, and social media in general (including advertising), but merch is definitely one of my biggest sellers,” she says.
Creators with 100,000 or more views in the last 30 days are eligible to earn money from TikTok. TikTok will fund her TikTok that generates high views, engagement and content. TikTok entered the streaming world in March 2022 with its distribution platform SoundOn.
Outside of live gigs, Miller has a successful songwriting career, and “most of the money goes to music,” she says.
She earns $100 to write songs for Songfinch customers, a platform where artists produce original songs based on their wishes.
Miller said he believes Spotify’s paid fees often discourage artists from making more music. She feeds her passion for art in ways other than uploading to her Spotify. Because when it comes to writing her own songs, it’s expensive for her to hire a producer.
“Possibly spending up to $1,000 to finish and put a song out there, and getting $5 for it, really doesn’t make me want to keep doing it,” says Miller. “All the money you plan to spend creating it and making it high quality, I want it to represent me on Spotify. I’m not going to take it back.”
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