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We can all be super fans of the products and services we buy.We love Specialized bikes and ice breaker clothing. For those who want to hear it, I want to tell them how great these brands are to me.Having big fans like me helps you attract more loyal customers. But how do you create the superfans that are essential to spreading the word about your brand?
On this week’s Small Business radio show, Brittany Hodak, author of “Creating Superfans,” is obsessed with helping people turn customers into superfans. She co-founded, scaled and successfully launched Superfan Her Company, a fan her engagement company that includes Walmart, Disney, Amazon, Katie Her Perry, Johnson & Johnson, Dolly Her Parton, and more. Finished. She started her role as Chief Experience Officer at Experience.com and when she appeared on the hit TV show Shark Tank, she received 4 out of 5 sharks from her six-figure offer. (and find out which shark did not make an offer). why! )
In my interview, Brittany said:
- What are “superfans” and why should you have them for the future growth of your small business?
- How are “superfans” created and how can they be activated?
- How her background in entertainment led to a career in the all-important field of delivering a superior customer experience.
- What leaders need to learn from “big resignations” and “quiet retirements,” and what they need to do to retain their employees.
- How does your company’s brand contribute to your company’s customer experience and ongoing employee experience?
- How do you make sure your employees are aligned with your brand story? Why is it important to be consistent and represent it every day?
Listen to the full interview with Brittany Hodak on how to create small business superfans.
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Image: Brittany Hodak
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