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Widely known for its wide range of medicinal plant species, India ranks eighth among countries with the highest levels of biodiversity. The World Health Organization (WHO) estimates that India’s demand for medicinal plants will grow from $14 billion a year currently to $5 trillion by 2050. 5.5%, trade is expected to reach $1 billion annually.
Kashmir, India, is recognized as a hub for medicinal plants. Lavender in particular shows promising potential as a therapeutic and aromatic herb that can positively contribute to the economic and medical landscape of India. Findings show that lavender cultivation is proving to be beneficial for farmers given the sustained demand and organized farmer activity. Governments are taking transformative steps.
Launched by the Ministry of Science and Technology, the Purple Revolution or Lavender Revolution aims to promote an indigenous aromatic crop-based agricultural economy through the Council for Scientific and Industrial Research (CSIR) ‘Aroma Mission’. This mission aims to increase farmers’ incomes and promote lavender cultivation on a commercial scale. Lavender oil priced at least Rs. The main product is 10,000 yen per liter. Other popular products include medicines, incense sticks, soaps and air fresheners. Lavender cultivation is very cost-effective due to the immediate income. The climatic conditions of Jammu and Kashmir are favorable for lavender cultivation as the fragrant plant can withstand both cold winters and pleasant summers. In addition, it is a low-maintenance crop and can flower for 15 years from the second year on the plantation. increase.
In the first phase, CSIR helped cultivate 6000 hectares of land, reaching 46 aspiration districts across the country. Over 44,000 people have been trained and farmers have amassed considerable fortunes. In the future, Phase II is expected to employ more than 45,000 talented people with the goal of supporting more than 75,000 farmers nationwide.
Under the One District One Product-Districts as Export Hubs (ODOP-DEH) initiative, lavender cultivation in Jammu and Kashmir has experienced a huge boom. As part of this aroma mission, lavender has been designated as a ‘Doda branded product’ by the central government to promote the rare aromatic plant and boost the morale of farmers, entrepreneurs and agribusinesses involved in its cultivation.
The Aromas mission through the Purple Revolution aims to bring about revolutionary change in the fragrance industry, thereby facilitating the expansion of the aromas sector and creating rural jobs. Harvest of lavender.
Co-authored by Ritam Dutta Chowdhury
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