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Every color has its own characteristics and heritage. Among them, purple is one of the most beloved. It’s an alluring color that blends the calmness of blue with the excitement of red to create another kind of energy that evokes warmth and optimism. It is about welcoming diversity and embracing it inclusively.
In that sense, purple represents the same thing Samsung Galaxy does. That means embracing individuality, pushing boundaries, and relentlessly innovating under a philosophy of openness.
From bright and playful to dark and bold, the many shades of purple have resonated through the ages in many ways, much like Samsung’s palette. Orchid Gray The Samsung Galaxy S8, Lilac Purple Galaxy S9, Violet S22 series, and Lavender Z Flip 3 feature purple as Galaxy’s signature style. To extend the legacy of purple that is so closely tied to the Galaxy philosophy, we introduce our latest shade, Bora He Purple. “Bora” means purple in Korean and we designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, inspire creativity and embrace individuality.
“A pastel and neutral hue, Bora Purple embodies optimism and calmness. Expand your world with the power of choice.” Sonia Chang, Vice President of Global Brand Marketing Group for Samsung Electronics’ MX Business, said: “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple is made for you. We are excited to introduce Bora Purple to
Samsung’s Galaxy S22 Bora Purple will be available for purchase starting August 10th.
For more information, please visit Samsung.com.
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