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Pure Flavor has announced the appointment of agricultural industry veteran Joe Sbrocchi as Senior Vice President of Business Development and Strategy.
Sbrocchi comes from a vendor and buying community (Sobeys & Walmart) and most recently served as Executive Director and General Manager of Ontario Greenhouse Vegetable Growers (OGVG) for the past five years.
“Pure Flavor is fully poised for the future. With a strong leadership team focused on growth from recent developments, strategic investments indicate that we are just beginning to expand rapidly. We are proud and humbled to join the Pure Flavors family, and this is an opportunity to add value and purpose,” said Sbrocchi.
“We are delighted to welcome Joe to our leadership team. It’s been credited with a string of successes since then.Mr Sbrocchi’s hallmark is that he has always helped build synergistic teams that enhance the dynamics of the work beyond what the org chart would suggest,” said the president. says Jamie Moracci of
“We need individuals like Joe for our growth and evolution, and we are thrilled to have him join our team,” said Moracci.
Pure Flavor has evolved into a multinational company with facilities throughout North America. The company recently completed the acquisition of his DeTemporada Farms, a 25-acre green pepper greenhouse in Marlin, Ontario. Also completed construction of a new Phase IV of his 40-acre organic greenhouse and his 210,000-square-foot Central His Packhouse and distribution center in Leamington, Ontario.
Pure Flavor will be exhibiting at the Global Organic Produce Expo (GOPEX) January 30-February in Hollywood, Florida, with Joe Subrocki joining the Pure Flavor team. To attend the show, stop by booth #216.
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