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Dive briefs:
- Following a similar move by Bloomingdale’s, Lacoste has tapped virtual reality technology company Emperia to create a virtual store, according to a press release on Tuesday shared by Retail Dive.
- Entering the store through the alligator’s mouth, virtual visitors can view and purchase five seasonal offerings in the retailer’s showroom. Another virtual room holds the retailer’s Christmas-themed merchandise, according to a press release.
- The virtual store also has rooms available only to members of UNDW3, the Web3 community of retailers that hold Lacoste NFTs. According to a press release, customers can visit this room in his December to pick up a “loot” box, and the retailer will pick five customers each day to win prizes.
Dive Insight:
Other companies Emperia has worked with include Burberry, Dior and Christie’s, according to the company’s press release.Earlier this month, Bloomingdale’s Join the virtual store trend Just in time for the holiday shopping season. The department store had virtual sections for brands such as Nespresso, Chanel and Ralph Lauren.
“Lacoste is bridging the gap between holiday shopping and gamification with this unique virtual experience. You can,” said co-founder and CEO Olga Dogadkina. She said in a statement from Emperia. “By having a presence in the Metaverse during such an important shopping season and utilizing NFTs in a practical way that creates a sense of community, Lacoste is taking the next level, e-commerce and his Web3 innovations like never before. The brand as a pioneer in fashion.”
Other retailers and brands like Lacoste and Bloomingdale’s trying the metaverse Generate revenue from digital goods and bridge the online and physical worlds.In a similar move, Adidas Digital gear product category launchedallowing customers to purchase clothing created for their online avatar.
Other brands are also issuing non-fungible tokens to attract customers. August, Tiffany Introducing a collection of 250 NFTs Customers were able to redeem an authentic pendant called NFTiff, previously valued at $47,000.The following month, Gap launched a logo competition and the winning artist’s Gap logo was Appeared in Parker as NFTThe following day, Puma unveiled its first Metaverse experience, titled Black Station, ahead of New York Fashion Week with customer attendance. Buy NFTs and redeem them for limited-edition authentic shoes.