[ad_1]
1921-2022: 101 years of the famous yellow, red and gold label.
Riquewihr, 8 November 2022 – This Saturday, November 12th, marks #HugelDay on the 13th, celebrated around the world. A celebration with a distinctly Alsatian touch that attracts more and more Alsatian wine lovers every year.
Launched in the US in 2009, the event showcases Famille’s hugel wines at wine merchants and restaurants. This year, for its 13th edition, #HugelDay 2022 has a new slogan. “Let’s speak Alsacian!” Honors Famille Hugel’s Roots, firmly planted in Riquewihr, Alsace (France) since 1639.
The #HugelDay 2022 visual campaign will also feature Alsatian symbols such as the stork, the halftingel house and the pretzel. Of course, these are all Houhle’s favorite colors: red and yellow. Why those two warm colors? In 1918 Alsace became part of France again and its wine producers had to deal with major economic changes and rethink their wine packaging. Prior to this, Jan Hergel, the father and grandfather of the current generation, was trained in the marketing department of the famous Swiss food brand Maggi™. At the time, market research on its product presentation showed that yellow, red, and gold were the colors people preferred, and these were quickly adopted by the company. Young Gene Helgel quickly (and effectively) took this onboard, so since 1921, Famil Hugel’s wines have been recognized around the world with their famous yellow, red and gold labels.
#HugelDay 2022 on November 12th will spread the word about Alsace and its amazing wines in New York, Oslo, Paris, Tokyo, Shanghai, Riquewihr (of course) and many other cities around the world. Famille Hugel has passed his know-how from generation to generation since 1639, so today he is available and appreciated in over 100 countries.
[ad_2]
Source link