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L’Occitane Travel Retail has launched the Gift of Nature campaign with “Nature Positive” and immersive pop-up stores at Frankfurt Airport’s main A and Z terminals.
The four-month campaign, which runs ahead of Earth Day in April, will span Europe, the Americas, and APAC countries. This inspirational campaign marks the second chapter of the brand’s wildly successful ‘Nature Positive’ campaign, which celebrates Earth Day in 2022 with animated pop-up stores at major global airports. am.
From April onwards, a travel retail collection of five best-selling 30ml hand cream sets will also be available in rose, shea, cherry blossom, lavender and verbena fragrances.
Excellent support provided by our travel retail partner, Gebr. Heinemann has secured excellent podium positions and visibility at his two terminals in Frankfurt. The nature-inspired promotion sees his 360-degree revitalization podium lush and vibrant, framed by key brand ingredients like verbena, almonds and shea butter.
Key messages on sustainability and biodiversity
There is also a nature positive collection and a fascinating photo booth. With natural props such as trees and flowers that give off lush foliage and authentic fragrances, the pop-ups highlight key messages about sustainability and biodiversity.
This initiative underscores the brand’s eco-pioneer credentials and commitment to being a change agent and sustainability leader in the industry. Since 1976, L’Occitane en Provence has focused on nature. Local biodiversity, producers and communities.
A 150ml travel retail limited edition of the brand’s best-selling Shea Hand Cream will be on sale during the ‘Gift of Nature’ promotion. The uniquely packaged hand cream comes in a tube of her 95% recycled her aluminum decorated with vibrant flora and fauna motifs designed by Philippines-based illustrator Raxenne Maniquiz. Additionally, at the innovative Hand Cream Wall, customers can choose from a selection of custom made kits of 30ml creams exclusively for travel retailers on display and enjoy a hand massage with the scent of their choice. The exclusive beautiful outer box made of FSC paper is personalized for Frankfurt.
From April onwards, a travel retail collection of five best-selling 30ml hand cream sets will also be available in rose, shea, cherry blossom, lavender and verbena fragrances. Like our Shea Hand Cream, it comes in a fully recyclable box made from 100% recycled paper.
To help restore biodiversity, L’Occitane Travel Retail will make a donation to Meribees, an NGO that supports regenerative agriculture in the most endangered regions of the Amazon. Customers can take a picture of themselves on her rope swing under a tree at Nature Positive’s Photo Her booth and post it to Instagram. For each post, L’Occitane gives Merribees €1. The upper limit is €2,500 or $2,715.88.
You can also enjoy a biodiversity digital engagement game and take advantage of purchase benefits, including a ‘green travel’ miniature aluminum bottle.
“L’Occitane Travel Retail is a partner who is as passionate about providing travelers with products that are as environmentally friendly as we are,” Heinemann. We are delighted to be able to make a sustainable impact on
As a leading advocate of sustainability in the travel retail industry, L’Occitane Group supports the industry by adopting a proactive and green stance on open source sharing, products, packaging and efforts to reduce waste. We are continuously striving to Regenerate biodiversity and reduce the environment and carbon footprint.
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