Mental health resources for creators

Creating content is difficult and mentally taxing for some. This is the sentiment expressed by the influencer on her social media.

“I realized I had switched from working 9-5 to working 24/7 instead. Not a second goes by without thinking about creating content,” @jaegurley said in a TikTok video earlier this year. says.

“I don’t watch the sunset or have real moments with my friends. ‘Oh, do it again? I wasn’t recording.'”

Given the pressure content creators often feel, Pinterest announced a partnership with Headspace, an app that provides mental health resources, to give influencers free access to Headspace’s services.

Malik Ducard, Pinterest’s Chief Content Officer, told CNBC Make It: .

“Sometimes this burnout takes away the real joy that drives them to be creators.”

The initiative coincides with World Mental Health Day and allows Pinterest creators to sign up for a free six-month subscription to Headspace. This includes access to guided meditations, breathing exercises, and even tips to improve your sleep habits.

“We wanted to inspire people doing the things that inspire them, and give them the tools and products to truly help them with their mental health and wellbeing,” says Ducard.

“I just announced [recently]But feedback from creators has been very positive. ”

To be eligible to receive Headspace offers, you must:

• Publish at least 3 Pins per month in the last 3 months
• Publish original content that meets Pinterest’s Community Guidelines
• Save Pins published 20 times in the last 30 days
• Be located in Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, United Kingdom, United States

To consider the mental health of creators and consumers, Pinterest has also introduced initiatives such as a ban on weight loss ads and ‘compassionate search’. This is a feature that redirects users who indicate they may be struggling with their searches to guided activities like gratitude and breathing exercises.

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