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Columbia, Maryland, January 13, 2023 /PRNewswire/ — Merkle, Dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has joined key global members to support the company’s goal of strengthening its position as a global leader in customer experience transformation. announced. Holden Bale has joined Merkle as Global Head of Experience & Commerce Operations, Matt Nager Appointed as Merkle’s Global Chief Strategy Officer, adding to his mandate the role of Global Chief Marketing Officer. Owen McCorry Appointed Global Chief Growth Officer. These appointments aim to further Dentsu’s mission to help brands acquire, retain and grow their best customers across the customer journey through radical collaboration across the One dentsu strategy. I’m doing it.
In 2022, Merkle has taken a number of actions designed to strengthen and expand its client portfolio, strategic partnerships and commercial capabilities. We have also grown our staff and geographic footprint organically and through three global acquisitions. These latest global executive appointments strengthen these efforts and pave the way for growth in an increasingly commerce-driven marketing ecosystem.
Merkle has officially announced that it will establish an Experience and Commerce practice in 2022. The formation of the group brings together agencies from around the world, including Isobar, LiveArea, DEG and HelloWorld, to enhance Merkle’s customer experience capabilities and provide brands with a global platform. A global team of over 3,500 professionals spans UX, Experience Design, Technology, Commerce Strategy and Operations, Digital Messaging, Loyalty, and Promotions by his 14,000 technologists, strategists and analysts worldwide. Supported.
As the practice’s global leader, Vail partners with regional leaders, marketing, data and analytics teams and technology partners to advance Merkle’s market vision and execution strategies for experience and commerce. He works with key clients to address their most pressing challenges and define compelling solutions and innovative products for this critical service his line. Critical to Veil’s success in this role is the seamless integration of teams and resources from related acquisitions, working together to achieve sustainable performance goals and shared client relationships.
Bale joined Merkle from IPG agency Huge, a design and customer experience company. At Huge, he led his global commerce practice while overseeing all B2B and B2C product, client work, marketing, research programs, and partnerships. Prior to Huge, he held leadership roles at ThoughtWorks, Accenture Strategy, and a boutique management consultancy. Kurt Salmon.
“I am proud to be part of Merkle’s Experience & Commerce practice and the broad Merkle and Dentsu family, which includes some of the world’s best data scientists, marketers, media minds, industry experts and operators.” The years will be dynamic, not only on a macroeconomic level, but also in how individuals interact with technology and AI, and what we expect from the brands we choose to do business with. The future of user experience is not physical, it’s digital or content-to-commerce, but it’s about delivering on promises and building connections that go beyond transactions, on developing end-to-end relationships with consumers. We look forward to becoming a true global partner for our clients.”
Merkle veteran Naeger, who previously served as Chief Strategy Officer for Merkle Americas, has been appointed Global Chief Strategy Officer and Global Chief Marketing Officer. As CSO, Nager will lead the integration of Merkle’s strategy and consulting services across three key geographies, working closely with Merkle’s and Dentsu’s leadership teams to define and execute business strategy and continue to evolve the customer experience space. . As CMO, Nager will lead the development of global marketing and her PR strategy to strengthen Markle’s brand and leadership position in the customer experience marketplace. He works closely across the business and works closely with regional CMOs in the Americas, EMEA and APAC to build extensions and solutions that deliver results for his Merkle clients around the world.
McCorry is also a longtime Merkle leader, having previously served as Chief Growth Officer for Merkle Americas. He assumed the role of Global Chief Growth Officer in his mid-2022 role, leading the company’s growth team across the Americas, EMEA and APAC. Macquarie will be responsible for developing and executing growth strategies and creating Merkle’s global growth platform that integrates sales, customer management, solutions and sales enablement. He will also focus on Markle’s global alliances, building close relationships and differentiated value propositions with his leading technology partners.
“Over the past year, Merkle has navigated challenging headwinds, strengthened its client portfolio and made strategic investments in its talent bench and capabilities portfolio. Michael Komasinski, Markle’s global CEO. “By starting 2023 with these global appointments, we are leveraging the proven expertise of some of the industry’s most accomplished leaders and setting ourselves up for continued success in 2023. Holden , Matt, and Owen bring the knowledge, experience, and leadership qualities to help Merkle’s team innovate, grow, and most importantly, serve clients with solutions that drive competitive advantage. necessary to stimulate the provision of
About Markle
Merkle, a Dentsu company, is a leading data-driven Customer Experience Management (CXM) company dedicated to delivering unique and personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofits have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology and analytics forms the foundation for unrivaled skills in understanding consumer insights that drive hyper-personalized marketing strategies. We combine strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, loyalty and promotion to improve marketing results and competitive advantage. With over 14,000 employees, Merkle Columbia, Maryland, with over 50 additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle, or visit our website at: www.merkle.com.
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