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New York, February 2, 2022 /PRNewswire/ — Today, SpoiledChild, the second brand launched by consumer technology platform ODDITY, declares age is an old idea. SpoiledChild is a wellness his brand empowering a new generation of consumers with a personalized approach to aging, matching consumers to the perfect hair and skin products based on their unique profile. Through his SpoiledBrain, the brand’s proprietary machine learning engine, SpoiledChild provides personalized recommendations for each consumer, matching them with the exact product or range of products that fit their needs and preferences.
“SpoiledChild is our second homegrown independent brand, developed by leveraging existing strengths in a scalable and rapidly advancing technology platform, including AI and machine learning capabilities and an online-only approach. $0 To $250 million Thanks to our unique technology with Illumaquillage, which destroyed the beauty category, we have significantly increased our online sales in just 3 years. SpoiledChild applies proprietary technology to enter the wellness industry with personalized hair and skin products. In the coming months, SpoiledChild will also be introducing supplements,” said Oran Holtzman, co-founder and CEO of ODDITY.
Neither anti-aging nor pro-aging, SpoiledChild does not tell consumers how they should feel about aging, but instead gives consumers a personalized approach to controlling their age so they can control their own future. make it possible. SpoiledChild challenges outdated perceptions of age, feels good in one’s own skin, is excited about one’s future, has no interest in achieving conventional milestones on someone else’s outdated timeline, and is in time. Speak to a new generation of rebellious consumers.
“There is a whole new generation of consumers who are redefining the rules of aging on their own terms. We wanted to create wellness products for them. A product that breaks with tradition and gives consumers control over themselves.said the future Suzanne Fitzpatrick, Co-GM of SpoiledChild. “Our survey found that beauty and wellness consumers of all ages, while aging is their number one priority, are overwhelmed by the number of legacy products on the market and overwhelmed by their performance.” It’s an in-class product that addresses a wide range of goals and makes it easy for consumers to find products that meet their needs.”
With the goal of creating a new beauty and wellness age management category, SpoiledChild’s products are a disruptive combination of superior products, advanced proprietary technology, and sustainable design. Using a broad and meticulous consumer-first product development process, the brand has developed a full line of hair and skin products to ensure its products address a wide range of consumer goals and concerns. I made it After collecting and analyzing data from millions of consumers, SpoiledChild develops a powerful portfolio of extensively tested, clinically proven and effective products that enable highly personalized consumer experiences. I am launching a collection.
“Every consumer has unique needs when it comes to hair and skin, and our data showed that the shopping experience and current products on the market were greatly disappointing. , we wanted our customers to get a fully personalized experience to help guide them through our multi-category product line, where AI-powered SpoiledBrain comes into play.” . Laura Sloiter, Co-GM of SpoiledChild. “SpoiledBrain guides consumers through an online flow to determine the best products for their hair and skincare health goals.We deliver these products to their door in innovative, sustainable, refillable packaging.”
Dedicated to protecting the future of our planet, SpoiledChild features a patented refillable packaging design and sustainable mindset, with an auto-refill concept built to last and reduce waste. I’m here. The product’s reusable dispensers and recyclable capsules allow consumers to replenish their routines and ensure formula efficacy from start to finish.
SpoiledChild Collection at SpoiledChild.com February 2, 2022.
About SpoiledChild
SpoiledChild is an innovative direct-to-consumer wellness brand that offers a new generation of consumers a personalized age management experience through a combination of superior products and advanced technology.Released at February 2022, brands utilize consumer-first methods based on data science, large-scale consumer testing, machine learning, and advanced proprietary algorithms to develop and fit consumers with the perfect hair and skin products. Powering the consumer experience is SpoiledBrain, a proprietary machine learning engine designed to deliver personalized routines based on a consumer’s unique profile. SpoiledChild features a sustainable refillable model that includes a reusable, patented capsule packaging design.
For more information, see: www.spoiledchild.com
About ODDITY
ODDITY is a consumer technology company building and expanding digital-first brands, transforming the offline-dominated beauty and wellness industry. The company owns IL MAKIAGE and SpoiledChild. With ODDITY, HQ new york city, America R&D Center Tel Aviv, Israelbuilt one of the industry’s most advanced technology platforms. It leverages data science, machine learning, and computer vision capabilities to provide consumers with better online experiences. The company uses cutting-edge data science to identify consumer needs and develop solutions in the form of beauty, wellness and technology products.
ODDITY has developed several leading consumer technology products as part of its own brand and technology platform currently serving over 25 million users, including:
- POWERMATCH – AI and machine learning driven matching engine to provide consumers with perfectly matched shades.
- Kenzza – Patented creator-in-house media platform and one of the world’s largest libraries of bespoke beauty media content.
- Patented hyperspectral image recovery software puts the company at the forefront of computer vision innovation.
- SpoiledBrain – AI and machine learning driven matching engine that combines consumer and wellness products
The company develops tools to offer its technology products to outside companies.
SOURCE Spoiled Child
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