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January 31, 2023
Boston, Massachusetts. (January 31, 2023) /Endurance sport wire/ – Spartan and Tough Mudder, the world’s leading endurance sports and extreme wellness brands, will be officially sponsored by MudGear to provide racers with top-of-the-line performance socks throughout the 2023 and 2024 racing seasons in the United States announced.Canada, UK
“Spartan and Tough Mudder participants have been loyal fans of MudGear socks since the beginning, so we are very excited to be working with MudGear,” said Ian Lawson, Vice President of Global Partnerships. “It is exciting to finally partner with MudGear to expand our product line to meet the demands of the most dedicated racers.”
Starting with the 2023 season, Spartan, Tough Mudder and MudGear will team up to create a new line of co-branded performance socks. Both product lines are available for purchase on-site at all Spartan Race and Tough Mudder events in North America and the UK, as well as online at Spartan.com, Tough Mudder Shop and MudGear.com.
said Mike Lunardelli, Vice President of Global Merchandise for Spartan and Tough Mudder. “MudGear is made specifically for the needs of athletes, which means these socks can withstand practically anything you throw at them.”
MudGear was created to help obstacle racers ensure they have the right type of durable gear and quality product designs to compete in demanding events. Racers have been wearing her MudGear for years due to the quality design of the products.
“Spartan and Tough Mudder have always been part of the DNA of the MudGear brand, so we are very pleased with this partnership,” said Alex Thrasher, founder and president of MudGear. “The impetus for starting the company was when we saw finishers dumping muddy, shredded socks on the Spartan Beast course. He set out to build his brand of socks and apparel that would perform well enough.”
About Spartan
Spartan is a global experiential sports and wellness brand with a strong community of over 10 million people. We create innovative experiences, products and content that help people, businesses and teams push boundaries and expand possibilities. Spartan combines large-scale global events with dynamic digital content and community platforms. With 250 events in more than 40 countries on 6 continents, Spartan is the world’s leading extreme wellness and endurance brand. For more information and registration, please visit spartan.com.
About Tough Mudder
Founded in 2010, Tough Mudder is the world’s leading sports and active lifestyle brand, creating the world’s most extraordinary adventures and championing the power of teamwork. With over 6 million participants, the company hosts over 130 challenges (Tough Mudder 5K, Tough Mudder 10K, Tough Mudder 15K) and endurance (Tough Mudder Infinity, Toughest Mudder, World’s Toughest Mudder) events in 10 countries each year. is hosting. The company’s content studio powers a global movement of people who collaborate to discover hidden potential, reaching millions of avid online brand enthusiasts with wellness content delivered daily across social and digital platforms. , nourishing and inspiring content. Over 500,000 new entrants are welcomed into the global Tough Mudder community each year. The company is part of the Spartan Global family of extreme durability properties. For more information, please visit www.toughmudder.com.
About Mad Gear
MudGear is the industry leader in performance apparel made “tougher” for the modern hybrid athlete and outdoor adventurer. The company was founded in 2012 by him as a pioneer of premium his socks designed exclusively for obstacle course racing. MudGear has since evolved into one of the most trusted, head-to-toe outfitters of elite obstacle course racers, endurance runners and functional fitness competitors in the United States. Provides comfort, performance and protection in all environments, even in the most demanding conditions. MudGear’s commitment to quality, innovation, and customer service is what sets them apart. They passionately support their customers’ personal achievements and active lifestyles by providing the best gear to push the boundaries.Experience the MADE TOUGHER difference at MudGear.com Please give me.
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