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In October, Pinterest announced a partnership with Headspace to help content creators with their mental health.
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TikToker’s Mikayla Nogueira faced backlash for alleging she struggled with mental health despite being a full-time influencer.
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Eligible creators receive a free 6-month subscription to Headspace.
Pinterest has partnered with wellness app Headspace to give content creators access to mental health support.
Creators who meet Pinterest’s eligibility requirements can sign up for a free six-month subscription to Headspace to access guided meditations, breathing exercises, and overall mindfulness tips, according to a news release.
Malik Ducard, Pinterest’s chief content officer, told CNBC, “We want to provide tools and products that inspire people who do the things that inspire them and that really help with their mental health and wellbeing. I was thinking
In September, beauty influencer Miqueira Nogueira faced backlash after complaining in a TikTok video that she felt “extremely depressed” and had to pretend to be happy.
“Try being an influencer for a day. People who say it’s easy are out of their minds, so try it. Try it for a day,” Nogueira told a commenter.
Headspace subscriptions normally cost $12.99/month or $69.99/year. Offers for creators will be available until September 2023.
According to the release, the partnership aims to help creators find balance and integrate wellness practices into their daily lives. .
“It’s no secret that on the Internet, creators often experience burnout and the fatigue of creation rather than the excitement that comes with it,” said Ducard.
“We are building a better space for creators on Pinterest, and we believe that as an industry, we have an opportunity to prioritize inspiring content by prioritizing inspiring creators.” He said.
This offer is only available to creators who meet the following criteria:
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Live in one of the following countries: Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, United Kingdom, United States
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Publish at least 3 Pins per month in the last 3 months
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Save Pins published 20 times in the last 30 days
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Publish original content that meets Pinterest’s Community Guidelines
Headspace Chief Content & Studio Officer Morgan Selzer said in a statement:
Read the original article on Business Insider
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