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Lester speaks to Kirsty Bisset, MD, HaveYouHeard, about the growing trend of consumers consciously choosing to quit alcohol.
0% alcohol consumption is becoming a Gen Z thing, adopted for all kinds of practical and rational reasons, Bisset says.
Experimenting with alcohol or drinking to excess has long been viewed as this type of transitional right to adulthood, at least in Western culture, from an early age, well before the legal age. is accepted as this social lubricant. A way to have fun, make friends and escape the routine.
Kirsty Biset, CEO and Managing Director – SwiftX & HaveYouHeard Marketing
Bisset emphasizes that Generation Z is the only generation that traditionally consumes less alcohol than other generations.
This generation is more conscious of their health, overspending and the impact of consumption, she adds.
According to a Google survey, 49% of Gen Z say their online image is always in the back of their minds. So when they go out, they know that everything is content, it can be filmed, and it can go online and be seen by potential employers…
Kirsty Biset, CEO and Managing Director – SwiftX & HaveYouHeard Marketing
Bisset emphasizes that the culture of zero alcohol consumption is growing within generations.
So even big companies are trying to capitalize on that by catering to non-drinkers and low-alcohol-consuming customers, she adds.
Scroll up to hear the full interview.
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