Purple Mattress Acquires Intellibed

Big news in the mattress industry: Purple, the bed-in-a-box brand behind the internet-famous purple gel grid technology, announced Thursday morning that sleep and wellness brand Intel Ribbed With the move, Purple hopes to expand into the luxury mattress market and “harness the true power of gel grid technology in one brand,” the brand wrote in a press release. I’m here.

Purple was founded in 2015 and has since joined the ranks of other successful bed-in-box companies. What sets Purple apart is its gel grid technology, made from the brand’s proprietary Purple GelFlex Grid.His brand says it’s soft, supportive, and designed to keep you cool all night long. mattress Include that category Purple Mattress and Purple Hybrid Mattress.

Additionally, Purple has expanded into other categories such as: pillow, sheet,bedding, bed frameseat cushion.

interbed was established in 2000. Like Purple, the brand uses Revolutionary Gel Matrix, a type of gel grid technology, in its mattresses. Keep your spine straight.

The merger will allow Purple to accelerate its growth, Purple CEO Rob DeMartini told Sleepopolis, adding: This acquisition therefore allows us to consolidate our IP under one roof and truly capitalize on the growing consumer interest and demand for Gel Grid technology. ”

Purple plans to introduce the Intellibed brand to its premium Purple product line early next year. Prices for the luxury line exceed $7,000 per mattress. Purple will also continue to sell premium mattresses starting at $1,399.

In a recent consumer survey by Keybanc, Purple was the only listed brand with increasing consumer interest year over year, and DeMartini said, “Purple ‘people’ are evangelical about our products.” I believe it is due to facts.

Interestingly, the 1,016 survey found that while only 7% of consumers currently sleep on gel matrix mattresses, interest in the material is growing. First, his interest in gel matrix surged by 11%, with his 18% of respondents saying they preferred gel matrix. In contrast, 31% of respondents said they currently sleep on a traditional spring mattress, but only 16% reported that it would be their first choice if buying a mattress today. was.

Hi, I’m Julia, Staff News Writer for Sleepopolis. From sleep news and education to the latest sleep trends, my goal is to keep you informed of what’s happening in the world of sleep.