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Shareef BC, CEO of Grand Mall Hyper Markets Qatar, said:
Qatar’s retail industry’s “strong performance” during the World Cup could deliver growth rates that could offset the impact of Covid-19 on the local market, industry stakeholders said.
According to Shareef BC, CEO of Grand Mall Hyper Markets Qatar, some of the indirect beneficiaries of Qatar’s successful hosting of the 2022 FIFA World Cup are the business communities that specialize in the production, distribution and service industries, among others. It was a sector of
To capitalize on the influx of millions of tourists and fans of the World Cup, Sharif said Grand Mall Hypermarkets Qatar will launch a year-long campaign titled ‘Let’s Football’, as well as initiatives such as prize money. We mentioned that we have launched some promotions.
“It’s normal to see a drop in demand,” said Sharif, after the World Cup ended on Qatar’s National Day.
“However, the underlying economic conditions pre-World Cup still exist, and every retailer has their own action plan to stay in business. There will be promotions to fill the gaps on various occasions. Retailers will also ensure rapid product availability and variety to attract more customers.
Mr Sharif also emphasized that Grand Mall Hyper Markets Qatar is well prepared for more customer footfall, especially from World Cup fans and other foreigners visiting Qatar.
“Like other retailers in the country, we have done a lot of homework to meet the special demand expected during the World Cup. We have put in place policies and other measures to ensure that goods are sufficiently delivered on time, and our external procurement chain has also been vigilant to ensure that there are no gaps and that buffer stock is available. We didn’t slack off, and we rented out a new warehouse to keep our existing facility in optimal use.”
He added: At the request of the authorities, we have opened a new store in Balahat al Genneuve dedicated to the FIFA International Guard and the volunteers staying at his UCC accommodation.
“The outlet catered to those staying there who had no other option to source their needs and has won the acclaim of relevant authorities. Asian Town, Barwa Affordable and Mekaines stores were fanzones. Although there were some restrictions, we were able to meet the needs of our customers.”
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