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Ralph Lauren Corp. partners with Franklin Templeton to stay on the cutting edge and support women-led companies in consumer technology.
Lauren will make a capital investment in the Franklin Venture Partners division of the asset management firm.
Franklin Ventures is considering investing in consumer technology companies, with a particular focus on women-led companies. Lauren said it would give her the opportunity to “work with others to develop and deploy new technologies” as well as make progress towards greater gender equality.
Lauren has previously taken a similar approach of investing and partnering to build out new areas. In 2020, the company made a small investment in Natural Fiber Welding Inc., a sustainable materials start-up that is working to turn natural fibers such as cotton waste into high-performance materials.
By collaborating with Franklin Ventures on consumer technology, the company opens the door to a world of innovation where players often peer into the horizon to see what comes next.
Patrice Louvais, President and CEO of Ralph Lauren, said: “Participating in an opportunity like this with Franklin Venture Partners is an example of how we are pursuing new avenues for innovation, supporting the growth of these companies and enhancing our company. and are excited to benefit from the insights and technology that will guide the industry in the future.”
Patrice Leve
Richard Phibs
R.Alph Lauren helped define and lead an era of fashion marked by massive department store presentations and flashy magazine ads.
But now that the game has changed, and continues to do so at a dizzying pace, Lauren is making sure to stay ahead of the curve, from sustainability to the metaverse.
Last month, Lauren launched an all-digital Roblox exclusive collection, using it as another opportunity to connect the brand’s past and future.
The collection was inspired by the iconic 1990s Polo Sport line and was available at Ralph Lauren Winter Escape virtual holiday destinations.
Details from WWD:
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