[ad_1]
Located at Nexus Seawoods Mall in Navi Mumbai, the store spans 15,000 square feet and offers a consumer journey powered by technology.
Mumbai: Reliance Retail, India’s largest retailer by number of stores, has announced the launch of luxury fashion and lifestyle brand AZORTE’s second store at Nexus Seawoods Mall, Navi Mumbai.
Spread over approximately 15,000 square feet of retail space, the store showcases the best global and national fashion trends, with a unique take on style, from footwear to fashion accessories and more.
The store has an eclectic mix of intuitive retail techniques. To make the journey from discovery to checkout seamless, the AZORTE store format has several industry-first technology-enabled interventions such as mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks.
RFID-enabled interactive screens strategically placed throughout the store double as virtual styling assistants. A smart fitting room helps shoppers perfect their look. Customers can request additional sizes or other products with the push of a button.
Smart stores offer a tech-powered customer experience, but they also retain a human touch in the form of in-store fashion consultants.
The first AZORTE store opened at 1 MG-Lido Mall, MG Road, Bangalore. The company plans to increase its store presence across major markets over the next few months.
[ad_2]
Source link
