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Samsung and SHFT ‘Focus on the Big Picture’ with New Sustainability Series Available in Brilliant 8K Resolution

by
January 26, 2023

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The short documentary features a unique voice on sustainability. Moby, AY Young, Zaria Forman and Chef Ray Garcia When Ciutecatl Martinez
8K series can be streamed on Samsung Neo QLED 8K TV via Samsung TV Plus

Samsung Electronics America today announced a new content series in collaboration with SHFT, the award-winning multimedia platform founded by film producer Peter Glatzer and actor and filmmaker Adrian Grenier.Series shot in brilliant 8K resolution – Title “Focus on the Big Picture” – aims to immerse viewers in rich storytelling and vivid cinematic detail, inspiring them to discover new ways of living more sustainably.

In “Focusing on the Big Picture”, from musical artists (Moby, AY Young), landscape painters and painters (Zaria Forman) to celebrated cooks (Chef Ray Garcia) and performers (Ciutezcatr Martinez). Each episode takes a closer look at how these passionate environmentalists are using their successes to positively impact the world around them.

Through immersive storytelling, Samsung and SHFT highlight the many ways we weave sustainable practices into our daily lives.

sustainability

Further demonstrating the consumer technology brand’s commitment to raising awareness of the importance of sustainability in our lives, Samsung is a founding partner in the relaunch of SHFT.com. Created by Glatzer and Grenier 12 years before him and newly reimagined to bring more attention to environmentally conscious products and practices, the platform debuts today with a wide range of content on the culture of today’s environment.

“When art and technology work together, it propels us into the future.” Glatzer said. “Focusing on the Big Picture, a series with Samsung, is a collaboration on a shared mission between SHFT, a storyteller, and Samsung, a leader in home entertainment and innovation. Samsung’s technology is the ideal engine to bring these stories to the masses at the highest quality.Samsung’s commitment to a sustainable future is driven by the company’s products, processes and We applaud them and are honored to be in this partnership together.”

Photo by Rodrigo Gaya/World Red Eye

“As a global corporate citizen and leader in consumer electronics, Samsung brings this same innovative spirit to sustainability. , from incorporating more recycled materials into our products and packaging, we have a comprehensive sustainability commitment with ongoing commitments around the world.” Marc Newton, Corporate Sustainability Officer, Samsung Electronics America, said: “Working with SHFT will help advance our shared efforts to raise awareness about sustainability.”

Learn more about Samsung and sustainability.

“Focusing on the Big Picture” can be streamed in stunning 8K resolution on Samsung Neo QLED 8K TVs via Samsung TV Plus, Samsung’s free ad-supported TV service. Content from the series can be experienced in his 8K at Best Buy stores nationwide. Episodes are also available in 4K on compatible Samsung Smart TVs, monitors, Galaxy devices and the newly redesigned SHFT.com platform.

“The Samsung and SHFT collaboration provides a great opportunity to harness the power of Samsung and our cutting-edge technology to bring important messages about sustainability to the forefront.” said Sarah Larsen Tobin, Head of Home Entertainment Marketing, Samsung Electronics Americas. “Combining SHFT’s impactful storytelling with Samsung TV showcases the inspiring people who are making a difference in the world, while providing more content options to experience the brilliance of 8K at home. can provide.”

Learn more about Samsung and SHFT here.

“Focusing on the Big Picture” features stories from various voices such as:

  • Moby A musician and activist whose ambient pop albums and DJ work are immensely popular and have been highly regarded by EDM fans around the world for decades. An avid and vocal environmentalist, his Moby embodies the idea of ​​using platforms to draw attention to issues, whatever they may be. SHFT has been keeping an eye on his Moby efforts to help shape a better world and recently met with the artist in his ‘forest’ to see how he is using his global reach to Learned more about how we are expanding the causes that are most meaningful to us.
  • Xiuhtezcatl Martinez (“X”): Hip-hop artist, environmental activist, and advocate for a generation impacted by climate change. At age 13, X was awarded a Community Service Award by President Obama for her sustainability efforts and addressed the United Nations General Assembly. These days, X makes music. As you will hear in this episode, his music aims to raise environmental awareness.
  • Chef Ray Garcia He has become known in the culinary world for his versatility and daring. At the newly opened Asterid in Walt Disney’s Concert Hall, Garcia incorporates the flavors and culture of Los Angeles into his cuisine while emphasizing local, seasonal ingredients and incorporating natural relationships and patterns into his menu. . In this episode, Ray prepares a signature dish and visits the Girl and Doug Farm. There he sources our ingredients and introduces us to rare and wonderful produce that takes us from farm to table.
  • A Young is an activist musician whose battery tour is a series of concerts powered by 100% renewable energy. By using solar power to recharge his tours, he is raising money to power areas around the world that previously had no electricity. AY his tour attracted the attention of the United Nations, who named him the leader of the United Nations Sustainable Goals for the United States. His story is about the power of change, both literally and figuratively.
  • Zaria Foreman He is a rare artist who transcends the powerful message conveyed by his work and speaks to the soul of the viewer. Her mission is to inspire people with surreal, large-scale pastel paintings to document the impact of climate change. Her subjects are typically ice and water, in all its beauty and grandeur. In this episode, Zarya flies over Antarctica with her NASA, gaining her new perspective and transforming her experiences into her own canvas.
  • Mark Newton is the Corporate Sustainability Officer for Samsung Electronics America. A PhD chemist by training, Mark has worked with companies to help them become more sustainable. In this episode, Mark discusses how Samsung builds sustainability into its products and practices Samsung’s core values ​​to create positive impact.

Samsung TV Plus is a free advertising streaming video service of news, sports, entertainment, comedy, reality, movies and lifestyle programs via premium linear channels and on-demand content. Samsung TV Plus is available in 24 countries and on over 490 million devices worldwide.

About SHFT
SHFT is a lifestyle brand founded in 2010 by film producer Peter Glatzer and actor and filmmaker Adrian Grenier to create content that entertains, inspires and permeates mainstream culture with sustainable ideas. Its mission is to create and aggregate. As filmmakers who feel sustainability is essential, SHFT set out to bring creative stories that express the change we wanted to see and, thankfully, are beginning to observe. We feel that art and culture are powerful and inspiring vehicles to move people’s emotions, and SHFT is a special tool to tell these stories.



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