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While SEO may seem complicated, there is a set of repeatable steps you can follow to execute an effective SEO strategy. These steps include defining your audience, identifying relevant keywords, crafting high-value content, generating backlinks and optimizing your website performance. Let’s take a detailed look at each of these steps:
1. Define Your Target Audience
The first thing you want to do is define your ideal audience, which will inform the topics and keywords you’re targeting. You can do this by creating an ideal customer profile or buyer persona that identifies things such as demographics, psychographics, firmographics and more. You can create one manually or use an online tool such as HubSpot’s Make My Persona to help you create one.
2. Conduct Keyword Research
With your target audience defined, the next step is to conduct keyword research to identify relevant search terms to target with high-quality pieces of content such as blog articles. The best way to do keyword research is to use a free tool such as Google’s Keyword Planner or a paid option such as Semrush.
Look up relevant topics using one of the tools above and note the overall keyword traffic and ranking difficulty for each topic. From there, put together a content runway of relevant and related keywords with high traffic potential and a reasonable chance of ranking based on the difficulty score.
3. Craft High-Quality Content
The next step is to write and publish quality blog articles each targeting one of the primary keywords on your content runway. To do so, start with an outline that identifies the overall header structure of your article and includes the primary keyword in elements such as the title and relevant headers.
From there, craft the entire piece, making sure to optimize for the primary keyword and adding elements such as imagery, statistics and more. Link relevant articles together using internal website links to help Google better discover your content.
4. Build Quality Backlinks
A backlink is a link from a third-party site pointing to your content, which Google views as a measure of authority. Once your blog articles are published, conduct off-page SEO tactics that generate quality backlinks, such as direct outreach. For example, research relevant websites that can benefit from linking to your content. Then, find their contact information and reach out with a suggestion to link to your site.
5. Optimize Your Website Performance
Make sure that you’re also improving your website’s overall health and performance, which includes things such as loading speed, mobile optimization and more. Google uses a Lighthouse performance score to rank your website on key performance metrics and assign you a score out of 100. Also included are scores for accessibility, best practices and overall SEO. The goal is to optimize your site to get these four scores as close to 100 as possible.
6. Iterate and Improve
Check your SEO metrics monthly to determine how your strategy is performing. You can use an SEO tool such as Semrush, Ahrefs or Google Search Console to track key SEO data such as traffic, ranking position and more. Iterate and improve your on-page, off-page and technical SEO tactics based on the results.
7. Stay Updated on Changing SEO Trends
Search algorithms are constantly changing, affecting the SEO best practices you should be following. Because of this, it’s important to stay abreast of the changing SEO trends and how they might affect your overall SEO strategy. Subscribe to or read online resources such as the newsletter Search Engine Journal to ensure you don’t miss any changes.
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