Shiseido Americas loses leadership

Shiseido Americas on Monday announced the appointment of Agnes Landau as chief marketing officer for the United States.

In this role, Landau will lead marketing and merchandising for the company’s Shiseido brands Clé de Peau Beauté, Nars, Issey Miyake, Narciso Rodriguez, Hermès fragrances and Tory Burch Beauty.

She will be responsible for capturing market share, building brand equity, and improving strategic marketing capabilities across the company. Landau will also be responsible for creating a strategic roadmap for diversity, equity and inclusion for all of Shiseido America’s U.S. businesses.

Landau previously worked for The Estée Lauder Companies Inc. Her positions included Senior Vice President of MAC Cosmetics North America, Strategic Transformation, and her Darphin of President and Global General Manager. She also served as the CMO of Clinique.

Similarly, Ruann McGrory, former president of Shiseido Canada, has been appointed Chief Commercial Officer, U.S., to oversee all relationships with U.S. retailers, driving the company’s commercial business and guiding the customer experience. increase.

Meanwhile, Antonio Andrade, former senior vice president of LATAM, has been appointed president of Shiseido Canada and LATAM. Andrade will oversee our Canadian operations in addition to his current responsibilities.

Finally, Mary Gerzema, former Senior Vice President of Consumer Insights and Digital Media, has been appointed Executive Vice President of Marketing Intelligence and Consumer Engagement, leading Shiseido America’s digital transformation capabilities and new Web3/Metaverse Group. I will be in charge.

Longyi, President and CEO of Shiseido Americas and Global Leader of M&A at Shiseido, said:

“As a key strategic priority for Shiseido, we will focus our energies specifically on the Americas region, especially within our marketing, commercial and digital functions.”