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Dutch designer Jaro Gielens has an important sideline as a collector of obsolete electronics. Gielens is particularly fascinated by the early days of the handheld video his game depicted in the Gestalten book. electronic plastic. his latest book soft electronicsThe home appliance collection from the heyday of the labor-saving era is rampaged with a wealth of illustrations.
The 1960s and beyond were a time when new technologies emerged and new product niches opened up. Along with the rise of kitchen gadgets, electric shavers, and other hair and beauty products came a plethora of whisks, coffee grinders, and electric chisels. It certainly makes our lives easier and more enjoyable.
Vintage electronics with enduring interest
Joghurtgerät (yoghurt maker), AEG, 1977
(Image credit: Studio Sucrow)
Products on display are from leading consumer electronics companies such as Braun, Moulinex, AEG and Krups. Manufactured between the 1960s and 1980s, these devices celebrate their functionality while using bold forms and colors.
As Gielens points out, these products are well built and durable. Most of these products still work exactly as intended. They offer a counterattack to the throwaway culture that followed, showing that longevity always trumps form and fashion when it comes to social and economic responsibility.
Braun hair dryer, model HLD 550, 1976
(Image credit: Studio Sucrow)
If you’re a certain age, these pages are full of familiar objects from your childhood, and the inclusion of period-specific packaging and advertising ensures the book plays nicely with the retro crowd. But it’s also a story of gendered design, how softer shapes and brighter colors are reserved for feminine objects such as hair dryers (and also mentions many kitchen appliances). need to do it).
Companies like Braun have happily abandoned sober, austere modernism. (opens in new tab) When it comes to hair care, the quality of industrial design and execution was still very high. It was designed to look like
Braun Mann Styler, model HLD 51, 1972
(Image credit: Studio Sucrow)
Colors and shapes are subject to the weather, but if there’s one thing to learn from the history of this impressive collection, it’s that durability and quality are the best of all design.
Automatic egg pan, Tefal, 1976
(Image credit: Studio Sucrow)
Suzette crepe maker, Krups, 1977
(Image credit: Studio Sucrow)
Coffee grinder major, Girmi, 1965
(Image credit: Studio Sucrow)
Special Ladyshave, Phillips, 1973
(Image credit: Studio Sucrow)
Die Schwebe Leise (hair dryer), Phillips, 1978
(Image credit: Studio Sucrow)
Multipress (juicer), Brown, 1970
(Image credit: Studio Sucrow)
Aromatic (coffee grinder), brown, 1967
(Image credit: Studio Sucrow)
information
Soft electronics: iconic retro designs from the 60’s, 70’s and 80’sJaro Gillens, £35
gestalten.com (opens in new tab)
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